Vice President of Ticket Sales

2 weeks ago

Dallas, Texas, United States Dallas Trinity FC Full time

Title: Vice President of Ticket Sales

Reports To: President

Job Summary/General Description:

The Vice President of Ticket Sales is responsible for leading the Club's full ticketing revenue strategy, including Full

Season Equivalents, Groups, Premium Seating, and Renewals. This role owns long-term revenue planning, product

innovation, pipeline strategy, pricing architecture, and departmental culture. The VP leads a unified sales & service

organization, drives adoption of sales technology, and partners cross-functionally to maximize revenue and fan

experience.

Key Responsibilities:

  • Strategic Leadership & Revenue Ownership
  • Build and execute the Club's annual ticketing revenue plan across all product lines.
  • Lead long-term pricing, packaging, and product strategy.
  • Oversee forecasting, budgeting, revenue tracking and reporting.
  • Monitor industry trends and emerging technologies to evolve the product portfolio.
  • Team Leadership & Culture
  • Lead, mentor, and develop the unified Ticket Sales & Service team.
  • Oversee recruitment, training programs, and staff performance management.
  • Build a positive, high-accountability sales culture grounded in development and customer experience.
  • Sales Infrastructure & Technology
  • Oversee CRM strategy, data hygiene, lead scoring, and automation.
  • Evaluate and prioritize investments in enabling technologies.
  • Establish standards around inventory management, contract accuracy, discounting, and payment structures.
  • Cross-Functional Collaboration
  • Work inter-departmentally to align promotions, product strategy, and revenue opportunities.
  • Represent the department internally and externally with executive-level communication.
  • Other Duties
  • Serve as a key member of the senior leadership team.
  • Perform additional responsibilities as assigned.

Minimum Qualifications:

  • Bachelor's degree in Business, Sports Management, or related field.
  • 7+ years of ticket sales management experience with a professional sports team.
  • Demonstrated success leading high-performing sales teams and delivering revenue growth.
  • Strong knowledge of CRM and ticketing platforms.
  • Excellent communication, presentation, and leadership skills.
  • Ability to work non-traditional hours including evenings, weekends, and event days.

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