Marketing Manager, Retail

1 week ago

NY Thomas St, United States Gap Inc. Full time
About the RoleWe're looking for a creative and collaborative retail marketer to support marketing and activation strategies for Old Navy's Herald Square flagship and regional marketing initiatives across the NYC and Tri-State area. This role reports to the Director, Brand Marketing – OMNI Brand Experience and works closely with cross-functional teams to execute programs that drive traffic, engagement, and brand love.What You'll Do

  • Flagship Marketing Support

  • Assist in planning and executing marketing activations for the Herald Square flagship, including events, promotions, and content moments.

  • Coordinate with creative and store teams to ensure seamless execution of in-store experiences.

  • Community & Cultural Engagement

  • Help identify local partnerships and cultural opportunities that align with Old Navy's values.

  • Support amplification of activations through PR and social channels.

  • Regional Marketing Execution

  • Implement localized campaigns for NYC and Tri-State stores to drive awareness and traffic.

  • Partner with field teams to deliver on-brand activations tailored to community needs.

  • Campaign Coordination

  • Manage timelines, vendor coordination, and logistics for retail marketing initiatives.

  • Ensure alignment with national brand campaigns and creative standards.

  • Performance Tracking

  • Assist in monitoring KPIs and reporting on campaign effectiveness.

  • Provide insights to inform future planning and optimization.

Who You Are

  • 4–6 years of experience in retail, brand, or experiential marketing, preferably in fashion or lifestyle brands.

  • Hands-on experience supporting store events or activations.

  • Strong organizational and project management skills with attention to detail.

  • Collaborative team player with excellent communication skills.

  • Familiarity with NYC cultural trends and local marketing opportunities is a plus.

  • Comfortable working in a fast-paced environment and juggling multiple priorities.

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