Content Writer and Strategy Specialist

Content Writing and Strategy Specialist

About Arctic Compressor

Arctic Compressor is a rapidly growing, family-owned manufacturing business located in Superior, Wisconsin, distributing its products exclusively through a nationwide dealer network. We take pride in delivering high-quality, innovative solutions while maintaining a passionate, driven, and results-oriented approach. Our team thrives on initiative, speed, and execution, continuously striving for achievement and excellence.

Overview

Are you a thoughtful and proactive Content Writer and Strategy Specialist (or other title) who can plan, create, and execute our content across multiple channels. This role requires strong organization, reliable follow-through, and the ability to write clear, effective content that aligns with our brand voice. The ideal candidate enjoys building structure, managing a content calendar, and collaborating with the marketing team to ensure consistent messaging across the company.

Key Responsibilities

Content Strategy Ownership and Planning

• Develop and manage the company-wide content strategy that supports marketing priorities, product launches, and sales initiatives.
• Schedule and maintain a content calendar for blogs, social media, product promotions, and seasonal topics based on digital strategy and insights. 
• Work closely with the Marketing Manager and the Digital Marketing Specialist to ensure all content is planned, scheduled, and completed on time.
• Identify content gaps, opportunities, and themes that support brand awareness and market positioning.
• Use SEO principles, audience insights, and industry trends to guide content direction.

Copywriting Across Channels

• Write clear, accurate, and engaging content for blogs, newsletters, case studies, brochures, email campaigns, press releases, web pages, and social media posts.
• Ensure all content follows brand voice and brand guidelines.
• Produce technical-focused content that remains accurate and easy to understand.

Social Media Content Creation and Management

• Manage Arctic Compressor's social media presence by creating posts, scheduling content, and engaging with followers where applicable.
• Develop captions, short updates, and other content that aligns with the content calendar and company priorities.
• Track and record social media performance metrics.
• Work with the Digital Marketing Specialist to make sure visual and written content align.

Case Studies, Testimonials, and Long-Form Content

• Create customer testimonials, case studies, and product stories that highlight real results and real customer experiences.
• Work with the sales team to gather information from the field and turn it into usable marketing content.
• Write long-form or technical content that supports product education and industry topics.

Technical Writing and Product Support Content

• Assist with writing product-focused content such as feature descriptions, product manuals, product pages, FAQs, and supporting educational materials.
• Collaborate with product experts to ensure accuracy and clarity.

Cross-Department Collaboration

• Work with marketing, sales, and product teams to gather needed details and ensure consistent messaging.
• Partner with designers and team members to ensure written content is paired with the right visuals.
• Help keep content projects moving forward through clear communication and reliable follow-up.

Market Research, VOC Insights, and Audience Feedback

• - Conduct market research to understand customer needs, industry conversations, and communication trends.
• Gather and organize Voice of Customer (VOC) insights through interviews, surveys, social engagement, and feedback loops.
• Analyze audience responses to content and social media to identify themes, patterns, and improvement areas.
• Use insights to refine messaging, improve content quality, and guide future content planning.
• Collaborate with the marketing and sales teams to integrate real-world customer feedback into case studies, product stories, and educational content.

Performance Monitoring and Reporting

• Track performance across blogs, emails, and social media using available analytics tools.
• Document metrics and provide recurring performance updates.
• Make recommendations for improvements based on data.

Education and Experience

• Bachelor's degree preferred in Marketing, Communications, Journalism, English, or a related field.
• 3 or more years of experience in content strategy, copywriting, or digital marketing.
• Experience managing a content calendar and delivering content consistently.

Technical Skills

• Strong writing, editing, and proofreading abilities across digital and print formats.
• Experience writing for different content tiers and different types of audiences.
• Familiarity with content management systems such as WordPress.
• Understanding of SEO principles and basic content analytics.
• Ability to write web copy, email campaigns, and long-form content.

Core Competencies

• Organized and dependable with the ability to manage multiple projects.
• Clear communicator who can collaborate across departments.
• Independent thinker who is comfortable planning and executing content without constant oversight.
• Ability to translate technical information into accessible messaging.
• Resourceful and able to adapt to shifting priorities.

Preferred Qualifications

• Experience in B2B, manufacturing, industrial, or technical markets.
• Familiarity with public relations and writing press releases.
• Understanding of brand strategy and brand consistency.

Key Deliverables

• A maintained content calendar with steady output across all channels.
• High-quality blogs, emails, case studies, social posts, and web copy that follow brand guidelines.
• Regular reporting on content and social media performance.
• Recommendations that support sales initiatives and product marketing.

Why Join Arctic Compressor?

At Arctic Compressor, we are passionate about growth, achievement, and creating results. We believe in fostering a team-oriented atmosphere where individuals can take pride in their work and make a real impact. If you are an ambitious, independent, and innovative content strategist ready to elevate a brand's storytelling, we want you on our team.

Apply today and bring your passion for content, creativity, and execution to Arctic Compressor