Head of Creative Performance

About Us

TNT Growth specializes in skyrocketing businesses of all sizes, industries, and revenue models. We've spent over $200M on ads to pinpoint exactly what drives explosive growth.

Unlike other agencies, contractors, and employees, we're not just about running marketing campaigns and creating reports in spreadsheets. We embed our data, our rigor, and our A team into our clients' businesses and impact everything they do. Former and current clients include: Salesforce, Gusto, Formula 1, Synthesis School, and more.

About TNT Growth

TNT Growth is a performance marketing agency on a clear mission: driving growth for businesses so they can make their impact. We combine creativity, data, and operational excellence across paid media, SEO, and direct mail. Our three-function structure (Client Acquisition, Client Success, Operations) is systems-led, not hero-led, ensuring scalable, consistent results. In under three years we've exceeded our revenue goals and have worked with clients including Salesforce, Gusto, Formula 1, Synthesis School, and more, all grounded in our THRIVE values.

Role overview

As Head of Creative Performance, you will lead the creative strategy and execution for our paid social programs across a diverse set of clients. You'll translate business goals into compelling, high-performance creative that drives awareness, engagement, and conversions. This role sits at the intersection of creativity and performance, ensuring every asset is customer-centric, testable, and scalable.

What you'll do

• Monthly creative insights + iteration roadmap delivered on time
• 30% of creative assets across accounts are hit ads
• 1 new top-performing concept per client per quarter
• Maintain 95% on-time delivery
• Achieve 95% client satisfaction
• Define creative strategy and testing framework for paid social campaigns across platforms (Facebook/Instagram, TikTok, LinkedIn, YouTube) to maximize ROI.
• Lead a team of designers and copywriters; mentor, critique, and elevate the quality of creative output.
• Collaborate with growth managers to ensure creative aligns with targeting, funnel stages, and measurement.
• Develop scalable creative processes, templates, and guidelines to accelerate production and maintain consistency across clients.
• Oversee production from concept to final deliverables, ensuring assets meet brand guidelines and platform specs.
• Drive experimentation with new formats, AR, video, UGC, and interactive creatives to stay ahead of trends.
• Partner with strategy and client success to translate client goals into creative briefs and performance-focused assets.

What success looks like

• Success in this role means delivering creative that consistently outperforms benchmarks, shortening time-to-live tests, and building a recognizable TNT Growth creative system that scales with client growth without sacrificing quality.

Qualifications

• 10+ years of experience in paid social creative and campaign strategy
• Proven leadership of design teams and creative projects
• Strong understanding of performance marketing metrics and attribution models
• Excellent storytelling and visual communication skills across multiple formats
• Deep expertise with Meta and TikTok performance creative: hooks, formats, pacing, structures, and storytelling frameworks.
• Hands-on experience directing and/or producing UGC, motion, and social-first content.
• Ability to interpret creative performance data and turn insights into rapid iterations.
• Exceptional communication skills—able to articulate creative rationale, present concepts, and influence stakeholders across functions.
• Proven ability to lead multiple projects simultaneously in a fast-paced, high-growth environment.

Culture & benefits

Our THRIVE values guide everything we do: Tenacity, Humility, Resilience, Impact, Velocity, and Excellence. We emphasize collaboration, curiosity, and a bias for action in a remote-friendly environment. Comprehensive benefits include health care stipends, flexible time off, and opportunities for growth within a fast-growing, purpose-led agency.