Senior Director of Marketing
6 days ago
**This is a telecommute position. Candidates must reside in the United States to be considered. Candidates must reside within 20 miles of Tampa, FL.**
Job Title: Senior Director of Marketing
Compensation: $140,000 – $150,000 per year.
Location: Tampa, FL – Onsite.
Work Environment: This position is on-site.
Why Choose Us?
Cosán is a leading healthcare services organization committed to delivering exceptional patient care and innovative solutions to providers and partners. As we expand our reach and capabilities, we're seeking a dynamic marketing leader to drive growth, elevate our brand, and build a best-in-class marketing function. Join a mission-driven, collaborative team that values new ideas and delivers impact at scale.
What We're Looking For:
We're looking for a hands-on, strategic Senior Director of Marketing who can balance big-picture vision with day-to-day execution. The ideal candidate is a "player-coach"—ready to drive immediate demand generation, shape marketing operations, and build the team and strategy to scale. This leader will partner closely with both U.S.-based and offshore teams, ensuring consistent brand messaging, seamless integration, and top-tier results.
What You'll Do:
Demand Generation & Growth
- Design and execute campaigns to generate qualified leads through digital channels, partnerships, and referral networks.
- Establish metrics and reporting to track marketing's impact on pipeline and revenue.
- Oversee website management, marketing collateral, and brand standards.
- Manage agencies, vendors, and budgets to deliver effective campaigns.
- Create and maintain sales tools (one-pagers, case studies, pitch decks) to empower enterprise and field sales teams.
- Align closely with Sales leadership to drive and support revenue goals.
- Plan and execute Cosán's participation in industry events, conferences, and partner meetings.
- Develop and implement strategies for pre- and post-event lead capture and follow-up.
- Lead, mentor, and upskill a small internal marketing team.
- Recruit new marketing talent as the function grows.
- Collaborate with offshore resources to ensure consistent messaging, process, and execution.
- Ensure all marketing materials and campaigns meet healthcare regulations and brand guidelines.
- Stay current on healthcare industry trends to inform strategy and content.
Required Qualifications:
- 8+ years of marketing experience, with at least 3–5 years in healthcare services or healthcare technology/services.
- Proven experience building and running demand generation and marketing operations in a growth-focused environment.
- Hands-on expertise in executing campaigns, content creation, and agency/vendor management.
- Experience leading or integrating offshore teams for seamless execution.
- Strong understanding of healthcare buyer behavior, partnership marketing, and regulatory considerations.
- Experience supporting sales teams with enablement tools and event marketing.
- Demonstrated ability to lead small teams while executing personally ("player-coach" mentality).
- Metrics-driven with a proven record of reporting on pipeline and ROI.
- Excellent project management, communication, and cross-functional collaboration skills.
Compensation & Benefits:
- Competitive salary: $140,000 – $150,000 per year, based on experience.
- Paid Time Off + Company Holidays.
- Medical, Dental, Vision Insurance.
- Complimentary Life Insurance.
- 401(k) Plan.
- Optional Short-Term, Long-Term Disability, Critical Illness & Accident coverage.
- Employee Assistance Program including mental health resources.
- Company-provided equipment (laptop, monitor, headset, etc.).
Work Environment & Requirements:
- Work Arrangement: Onsite in Tampa, FL
- Location: 6911 Pistol Range Rd STE 101, Tampa, FL 33635.
- Prolonged periods of sitting at a desk and working on a computer.
- Occasional travel for events, conferences, and partner meetings.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
If you're a driven, strategic marketing leader ready to make an impact in healthcare, we want to hear from you. Apply today and help us shape the future of Cosán
Cosán Group is an Equal Opportunity Employer and values diversity at all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.
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