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Marketing Specialist 1 4P/193

8 hours ago

Birmingham, Alabama, United States 4P Consulting Full time

Marketing Specialist I
Location- Birmingham, AL
Contract- 1 Month

Position Summary

The Marketing Specialist I supports the execution of marketing initiatives by leveraging strong communication skills, basic project coordination experience, and an understanding of customer-centric strategies. This role requires collaboration across teams and a focus on enhancing customer journeys, engagement, and user experience through foundational marketing knowledge and tools.

Key Responsibilities

  • Support marketing and customer experience initiatives through administrative, research, and coordination tasks.

  • Create, edit, and manage content and materials using Microsoft Office Suite (Teams, Word, PowerPoint, Excel, Outlook).

  • Participate in the development of customer-focused materials by applying knowledge of customer journeys, buyer personas, and engagement strategies.

  • Collaborate with team members via Microsoft Teams to assist in planning and presenting marketing initiatives.

  • Assist with usability and experience design efforts as part of improving customer interaction and satisfaction.

  • Contribute to tracking and reporting on customer engagement and satisfaction metrics.

Required Qualifications

  • Intermediate proficiency in Microsoft Office Suite (Teams, Excel, Word, PowerPoint, Outlook)

  • Strong communication and presentation skills, in both in-person and virtual settings

  • Foundational understanding of customer journeys, buyer's journeys, or personas

Preferred Qualifications

  • Prior experience in the utilities industry

  • 1 year of experience in project management

  • 2 years in technology customer support or customer service

  • 3 years in usability or customer experience design

  • Foundational knowledge of Account-Based Marketing (ABM)

  • Working understanding of B2B customer engagement and satisfaction metrics