Director of Marketing

About Automotus

Automotus is transforming curb management for cities and airports across North America. Our AI-powered platform helps municipalities optimize their curb space, improve compliance, and enhance urban mobility. We've grown 5x in the past 12 months and 25x in the past two years, and we're continuing to scale rapidly while serving dense urban centers and major airports.

We're a tight-knit team solving complex challenges at the intersection of government, technology, and urban planning. If you're energized by the opportunity to shape how cities manage their most valuable real estate—their curbs—we want to hear from you.

The Role

We're looking for a versatile Marketing Manager who can wear multiple hats as we scale our go-to-market function. You'll be our marketing generalist, equally comfortable creating compelling content, executing high-stakes conference presence, and building our brand in the municipal technology space.

This isn't broad-based demand generation. We operate with a highly targeted list of 100 key accounts across specific markets (dense cities and major airports). You need to understand account-based marketing, how to orchestrate multi-touch campaigns for named accounts, and how to support sales in breaking into and advancing specific opportunities. Think precision over volume.

You'll work closely with our VP of Growth, Director of Sales, Director of Growth, and CEO to ensure every marketing activity ladders up to moving specific accounts through our pipeline. This is an individual contributor role with autonomy and direct impact on revenue.

What You'll DoContent Creation & Digital Marketing (50%)Develop account-specific content and campaigns targeting our defined list of key accountsCreate sales enablement materials including one-pagers, presentations, case studies, and proposal contentBuild and execute multi-touch email campaigns and sequences for specific accounts and personasDevelop LinkedIn content and outreach strategies to engage decision-makers at target accountsManage contact data, enrichment, and segmentation within HubSpot to support account-based playsCreate thought leadership content for digital channels that positions Automotus as the curb management leaderTranslate technical product capabilities into clear value propositions for municipal and airport buyersEvents & Conference Management (30%)Plan, coordinate, and execute our presence at 8-10 industry conferences and events annually (IPMI, NACTO, US Conference of Mayors, Smart Cities conferences, etc.)Organize and execute 1-2 Automotus-hosted customer events or digital summits per yearManage all conference logistics including booth design, collateral, travel coordination, lead capture, and follow-upDevelop event strategies that create touchpoints with specific target accounts and decision-makersCoordinate speaking opportunities for leadership team and prepare supporting materialsBuild post-event nurture campaigns to advance relationships with attendees from target accountsTrack event ROI and attribution to pipeline and closed dealsStrategic Marketing Initiatives (20%)Support go-to-market planning including budget tracking and resource allocation decisionsDevelop case studies and customer success stories from municipal and airport clientsCollaborate on messaging and positioningMaintain and evolve our account tiering strategy and marketing plays by account segmentWhat You BringRequired Experience4-7 years of marketing experience in B2B / B2G technology or SaaS companiesDemonstrated success with account-based marketing or highly targeted account strategiesExperience working with defined account lists and supporting sales in named account pursuitProven track record managing event presence and conference programsStrong content creation skills across formats (written, visual, presentation)Proficiency with marketing automation and CRM systems (HubSpot strongly preferred)Self-starter mentality with ability to manage multiple projects independentlyExcellent project management skills and comfort working with sales teams on specific dealsHighly ValuedExperience marketing to government, municipal, or public sector buyersBackground in smart cities, transportation, or urban planning sectorsUnderstanding of complex enterprise sales cycles (6+ months)Experience organizing customer events, user conferences, or digital summitsExperience at early-stage or high-growth startups Familiarity with account tiering strategies and multi-touch campaign orchestrationCore CompetenciesAdaptability: You thrive in ambiguity and can pivot quickly as priorities shiftOwnership: You take initiative and see projects through without constant oversightStrategic thinking: You connect marketing activities to business outcomes and pipeline goalsCommunication: You translate complex concepts for diverse audiencesResourcefulness: You make things happen with a "no excuses" mentality Why Join AutomotusImpact: Help shape how cities manage their curbs and improve urban mobility for millions of peopleGrowth: Join during a critical inflection point as we scale from to $10M+ ARRAutonomy: Own the marketing function as an IC with direct access to leadership and meaningful input on strategyLearning: Work alongside a tight-knit team of experts and experienced operatorsFocus: Work with a defined set of high-value accounts rather than chasing vanity metricsRemote-first: Work from anywhere while collaborating with a distributed team

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