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Regional Sales Director- Boston

2 days ago

Boston, Massachusetts, United States Betco Corporation Full time

The Regional Sales Director is responsible for achieving the annual revenue plan within a specified geographic region. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and equipment product lines, primarily through the Jan/San channel. The position also involves driving end-customer demand.

Must live in the Boston Metro Area

Requirements

  • Drive end-customer sales to expand account penetration.
  • Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives.
  • Direct sales forecasting and establish performance and personal goals.
  • Achieve annual distribution and end-customer sales targets.
  • Develop and execute strategic growth plans with top distributors.
  • Implement pricing strategies and contract management for distribution partners and end customers.
  • Execute promotional programs provided by the marketing team.
  • Manage promotional spending (PFA) to achieve sales goals.
  • Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments.
  • Oversee MAPP and pioneering conflict resolution within the region.
  • Support corporate and national account requests within the assigned geography.
  • Manage travel and entertainment (T&E) expenses.
  • Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets.
  • Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights.
  • Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales.
Behavioral Capabilities
  • Business Acumen: Understands market trends, policies, competition, and strategic practices.
  • Customer Focus: Committed to meeting and exceeding customer expectations, building trust and long-term relationships.
  • Integrity: Acts in alignment with company values and ethical standards.
  • Interpersonal Savvy: Builds strong relationships across all levels using diplomacy and tact.
  • Communication Skills: Clearly conveys messages in written and verbal formats.
  • Negotiation Skills: Navigates challenging situations effectively while maintaining relationships.
  • Decision-Making: Makes informed decisions based on analysis, experience, and judgment.
  • Results-Driven: Consistently exceeds sales goals and pushes for continued success.
Education and Experience
  • Bachelor's Degree in Business with a focus on sales.
  • 3 - 5 years' experience in progressive sales management.
Required Skills
  • Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
  • Experience using iPhones and laptops for business applications.
  • Knowledge of Customer Relationship Management (CRM) software, including
Physical Requirements
  • Ability to work on a computer for extended periods.
  • Travel required - 50% - 75%

EQUAL OPPORTUNITY EMPLOYER