Google Ads Specialist
6 days ago
Job Overview
We are seeking a dynamic and results-driven Specialist to join our team. The ideal candidate will possess a strong background in digital marketing and be proficient in various advertising platforms. This role requires a strategic thinker who can manage multiple campaigns, optimize performance, and drive conversions across various channels.
Duties
- Develop and execute performance marketing strategies to enhance brand visibility and drive traffic.
- Manage and optimize campaigns across platforms including Google Ads, Facebook Advertising, Twitter Ads, and Bing Ads.
- Conduct keyword research to identify opportunities for SEO and SEM initiatives.
- Oversee PPC campaign management, ensuring budgets are adhered to while maximizing ROI.
- Utilize Google Analytics and web analytics tools to track campaign performance and user behavior.
- Implement conversion optimization techniques to improve landing page effectiveness.
- Collaborate with the e-commerce team to integrate digital marketing efforts with online sales strategies.
- Engage in media buying and planning to effectively allocate resources across various channels.
- Utilize SEO tools for ongoing analysis and improvement of website rankings.
- Manage budgets effectively, ensuring all campaigns are executed within financial parameters.
Requirements
- Proven experience in digital marketing with a focus on performance marketing.
- Familiarity with advertising platforms such as Google AdWords, Facebook Advertising, Twitter Ads, and Bing Ads.
- Strong understanding of SEO, SEM, and conversion optimization techniques.
- Proficient in Google Analytics and other web analytics tools for data-driven decision making.
- Experience with budgeting and managing advertising spend effectively.
- Knowledge of media buying and planning processes.
- Familiarity with tools like Google Tag Manager and DoubleClick is a plus.
- Excellent communication skills with the ability to work collaboratively in a team environment.
- Strong analytical skills with attention to detail. Join us as we strive to innovate in the digital marketing landscape
Job Types: Full-time, Temporary
Pay: From $20.00 per hour
Work Location: In person
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