Sales, Marketing

The Director of Sales & Marketing Task Force Manager is a polished well-spoken and well-regarded ambassador who carries a strong vision for our hotels. He or she is charged with responsibility for all aspects of financial operations for their assigned properties, leaning heavily on Sales/Marketing/Revenue Management, providing support supervision and guidance to their management team and front-line associates. He or she will ensure that financial performance is optimized that high quality product and service levels are maintained and that the hotel is operated in compliance with state federal and local regulations as well as Company and brand standards.

The Director of Sales & Marketing role will require travel up to 75%, visiting properties and facilitating Sales & Marketing functions at SOHO's portfolio of properties.

QUALIFICATIONS:

Director of Sales – Job Description

Position Summary

The Director of Sales is responsible for driving overall revenue performance for the hotel through the development and execution of strategic sales and marketing initiatives. This position oversees the sales team, develops client relationships, secures new business, and ensures optimal occupancy levels and rate performance, while maintaining brand standards and exceptional guest satisfaction.

Key Responsibilities

• Develop and implement strategic sales plans to achieve or exceed revenue and market share goals.

• Identify and secure new business in corporate, group, leisure, and wholesale segments.

• Manage, mentor, and motivate the sales team to maximize performance and productivity.

• Maintain strong relationships with key accounts, travel partners, event planners, and community organizations.

• Oversee the creation of proposals, contracts, and rate agreements in alignment with hotel pricing strategies.

• Collaborate with the Revenue Manager and General Manager to set forecasts, budgets, and rate strategies.

• Represent the hotel at industry trade shows, networking events, and client presentations.

• Monitor competitive set and market trends to adjust strategies proactively.

• Ensure all sales and marketing activities reflect brand standards and guidelines.

• Prepare and present monthly sales reports and business reviews to ownership and corporate leadership.

• Participate in the development of marketing campaigns, promotions, and public relations efforts in collaboration with the marketing team.

• Conduct site inspections, client entertainment, and familiarization trips to showcase hotel facilities.

• Ensure proper use of CRM and sales tracking systems for accurate reporting and follow-up.

Qualifications

• Bachelor's degree in Hospitality, Business Administration, or related field preferred.

• Minimum 5 years of progressive sales experience in the hotel industry, including at least 2 years in a leadership role.

• Proven track record of meeting or exceeding sales targets in a competitive market.

• Strong leadership, team management, and coaching skills.

• Excellent communication, negotiation, and presentation abilities.

• Proficiency with hotel sales systems (Delphi, Opera S&C, or similar) and Microsoft Office Suite.

• Ability to travel for client visits, trade shows, and networking events.

• Knowledge of revenue management principles and hospitality industry trends.

Working Conditions

• Primarily office-based with regular attendance at client sites, industry events, and community functions.

• Flexible schedule required, including evenings and weekends when needed.

RESPONSIBILITIES:

• Play a pivotal role in hotel sales efforts including calling on top ten accounts meeting clients hosting luncheons and receptions and meeting with on-site contacts on a daily weekly and monthly basis.

• Approach all encounters with guests and employees in an attentive friendly courteous and service-oriented manner.

• Maintain regular attendance in compliance with SOHO Property Management & Consulting standards as required by scheduling which will vary according to the needs of the hotel.

• Maintain high standards of personal appearance and grooming which include compliance with company dress code and wearing a name tag when working (per brand standards).

• Comply with and ensure adherence to SOHO Property Management & Consulting standards and regulations to encourage safe and efficient hotel operations.

• Tour the operating departments daily making adjustments as needed via department heads.

• Conduct weekly staff meetings including weekly training sessions presented by managers and self using the steps to effective training according to company standards and the review of previous and future sales and operations efforts.

• Meet all financial review dates and corporate directed programs in a timely fashion.

• Hold a monthly financial review with all department managers and available supervisors.

• Ensure that all department heads maintain budgeted productivity levels and SOHO Consulting standard checkbook accounting procedures.

• Develop managers for future advancement through competency training and corporate sponsored training programs.

• Maintain direct contact with and monitor the development of management trainees.

• Adhere to all SOHO Consulting policies and procedures and train new managers to ensure compliance. Oversee and assist in the company budget process as required.

• Ensure that training in service standards is taking place in each department using the steps to effective training according to company standards.

• Assist in creating a positive team-oriented environment which focuses on the guest through employee development and motivation.

• Inspect rooms daily with both the Housekeeping Manager and Property Engineer.

• Ensure complete processing of invoices daily by using the A/P process.

• Ensure that all appropriate information for financial documents is received by the Corporate Office monthly in compliance with the monthly accounting calendar.

• Ensure the cleanliness and maintenance of the physical property through inspections and preventive maintenance programs with department managers.

• Ensure that employees are at all times attentive friendly courteous and efficient in their interactions with guests, managers, and all other employees.

• Forecast monthly the hotel's financial position by estimating revenues and line-by-line expenses. Analyze previous and projected data to generate an accurate reforecast.

• Prepare and conduct all management interviews and follow hiring procedures according to SOHO Consulting S.O.P.'s. Ensure that all managers follow the standards in their interviewing and hiring procedures for departmental staff.

• Interview all prospective final candidates for any vacant position within the hotel prior to any offer being extended.

• Perform all department manager performance appraisals according to SOHO Consulting S.O.P.'s and ensure that managers follow the standards in their administration of performance appraisals to their staff.

• Motivate coach counsel and discipline all management personnel according to SOHO Consulting S.O.P.'s and ensure that managers are in compliance with the standards in their administration of counseling and disciplinary steps.

• Maintain a professional working relationship and promote open lines of communication with managers employees and other departments.

• Ensure that all employees receive fair and equitable treatment according to company S.O.P.'s.

• Meet all sales clients on the property including meeting contacts and potential clients touring the property to assist in the sales effort.

• Be in the public areas during peak times greeting guests and offering assistance as needed.

• Maintain procedures for handling of the hotel safe specifically with regard to security and initiate a monthly safe audit.

• Conduct bi-monthly credit meetings and take an active role in the hotel credit and collection policies.

• Complete required corporate training modules and become certified to train those as required.

• Ensure that all scheduled meetings take place on the property.