Senior Associate Product Marketer

23 hours ago

Walnut Creek, California, United States AAA Mountain West Group Full time

Why Work For Us?

  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits – Medical, Dental, Vision, wellness program and more
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.

Essential Functions

  • Strategy and Execution - Own Product P&L and manage key business KPIs to accomplish strategic goals

  • Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets

  • Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising

  • Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing

  • Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager

  • Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies

  • Digital Marketing - Leverage knowledge of our target audiences, their interaction with digital channels and key messages to design and deploy effective digital campaigns and customer experiences.

  • Rapidly experiment with multiple digital (and some offline) marketing channels to drive down cost per acquisition and increase the quantity and quality of leads.

Knowledge/Skills/Abilities

  • Strategic leadership skills

  • General management with P&L experience

  • Proficient in financial and analytical thinking and analyses

  • Effective communication, presentation and negotiation skills

  • Proven cross-functional manager, team influencer and problem solver

  • Expert in search marketing and paid advertising

Education & Experience/Licenses & Certification

  • College degree (MBA or Master's preferred)

  • 4-6 years related work experience

  • Retail or consumer packaged goods experience (required)

  • Demonstrated track record of campaign performance improvement

#LI-OH1

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