Current jobs related to Digital Media Director, Performance Marketing - Detroit, Michigan - Lambert

  • Director of Digital Sales

    2 weeks ago

    Detroit, Michigan, United States WDIVClickOnDetroitGraham Digital Full time

    Reports to: Sr. Dir, SalesLocation: Remote - strongly preferred in one of GMG's markets (Detroit, MI; Houston or San Antonio TX; Jacksonville or Orlando, FL; or Roanoke, VA)DescriptionThe Director of Digital Sales leads Graham Media Group's digital sales strategy across all markets, driving revenue growth and collaboration between station sales teams and...

  • Digital Solutions Planner

    2 weeks ago

    Detroit, Michigan, United States WDIVClickOnDetroitGraham Digital Full time

    Reports To: Client Experience ManagerLocation: Remote - strongly preferred in one of GMG's markets (Detroit, MI; Houston or San Antonio TX; Jacksonville or Orlando, FL; or Roanoke, VA)DescriptionThe Digital Solutions Planner supports the digital sales team by building smart, customized strategies for clients before the sale. This role connects creative...

  • Director of Media Strategy and Planning

    1 week ago

    Detroit, Michigan, United States Rocket Full time

    As the Director of Media Strategy and Planning (Digital Activation), you will lead the development, execution, and optimization of integrated media strategies that drive both brand and business outcomes. This role oversees paid digital media strategy and activation across brand and mid-funnel campaigns, while ensuring alignment with overall marketing...

  • Chief Marketing Officer, Digital

    2 days ago

    Detroit, Michigan, United States IQVIA Full time $125,300 - $349,000

    To be eligible for this position, you must reside in the same country where the job is located. OverviewThe Chief Marketing Officer for IQVIA Digital is a senior executive responsible for defining and advancing the marketing vision for one of the most innovative businesses within IQVIA. This leader will shape how IQVIA Digital shows up in the market, how we...

  • Dealer Marketing Consultant

    7 days ago

    Detroit, Michigan, United States Shift Digital Full time

    DescriptionOur team is engaged, driven and excited about the work we do. We're bringing big ideas to life daily and are looking for talented individuals to grow with us. Does this sound like you?About The RoleAs a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices...

  • Social Media and Marketing Manager

    1 week ago

    Detroit, Michigan, United States Ultra Cannabis Full time

    Job OverviewAre you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We're seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our brand's online presence In this dynamic role, you will develop innovative marketing strategies, create captivating content, and manage...

  • Client Experience Manager

    2 weeks ago

    Detroit, Michigan, United States WDIVClickOnDetroitGraham Digital Full time

    Reports to: Sr. Director of SalesWork Location: Detroit, MIDescriptionThe Client Experience Manager (CEM) leads a high-performing team of Client Experience Account Managers and a Digital Solutions Planner to drive client satisfaction, retention, and revenue growth. The CEM is responsible for overseeing all aspects of client support, building scalable...

  • Media Manager

    4 days ago

    Detroit, Michigan, United States Rocket Full time

    We're looking for aMedia Managerto help shape and execute integrated media campaigns that build brand awareness and drive business results. In this role, you'll manage audience strategy and campaign activation acrossvideo, audio, out-of-home, and digital media, collaborating closely with internal partners and media agencies to deliver best-in-class...

  • Media Planner

    1 week ago

    Detroit, Michigan, United States LLYC Full time

    LLORENTE & CUENCA MIAMI LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.OUR CULTUREYou bring the ambition—our proposal to talent...

  • Marketing and Advertising Coordinator

    2 weeks ago

    Detroit, Michigan, United States Ilitch Sports + Entertainment Full time

    Amaze, Inspire, UniteJob Summary:The Marketing and Advertising Coordinator is an essential support role, assisting the marketing and advertising teams in executing campaigns and promotions to drive ticket sales, fan engagement, and brand visibility for the Detroit Red Wings and the Detroit Tigers. This position provides administrative and operational support...

Digital Media Director, Performance Marketing

3 weeks ago

Detroit, Michigan, United States Lambert Full time

Lambert by LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence, and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

Our Culture

You bring the ambition—our proposal to talent in a nutshell: Challenges drive our boldness, teamwork leads us to success, and growth is a shared journey.

Flexibility is how we work. We believe in a flexible model that not only boosts your productivity, but also helps you maintain balance between your personal and professional life.

We celebrate diversity and the unique value of each individual. We embrace differences and are committed to building a more inclusive, fair, and better society.

We believe in the transformative power of what we do. Through the José Antonio Llorente Foundation, you can get involved in projects that create positive change in the community.

At LLYC, we believe in Challenge as a driver of growth, in the strength of Teamwork, in Flexibility to adapt to our changing environment, in Diversity as a source of innovation, in Commitment to excellence, and in continuous Growth to keep moving forward. If you identify with these values—we'd love to meet you

In the position of Digital Media Director, Performance Marketing (Paid Search, Social, Programmatic), you will lead digital strategy and activation across key pillars of Paid Search (SEM), Paid Social, and Programmatic. This role offers high-profile exposure to clients, cross-functional agency leads, and direct management of a digital marketing team.

Essential Duties and Responsibilities:
  • Regularly present strategic recommendations, activation plans, and actionable results to clients in a clear, compelling manner.
  • Lead paid digital media initiatives with hands-on experience in Paid Search (SEM), Paid Social, and Programmatic advertising.
  • Collaborate with Account Directors, Creative, and Analytics teams to align performance marketing with campaign and business objectives.
  • Accountable for achieving goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns. Responsible for analyzing performance data to extract actionable insights and optimize conversion rates, ROAS, CPL/CPA, MQL-to-SQL, and other key metrics.
  • Manage a team of digital media specialists across Paid Search (SEM), Paid Social, and Programmatic service offerings.
  • Design and execute testing frameworks (A/B and multivariate testing, ad copy, design, landing page CRO, etc.) with clear, scalable objectives and sound measurement methodology.
  • Own monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team.
  • Act as a central expert and resource for paid search and paid social media platforms across a wide portfolio of clients and B2B/B2C verticals.
  • Manage external partners (freelancers, vendors, platforms) as required.
  • Stay on top of performance media trends and platform innovations to keep agency offerings cutting-edge.
Required Technical Skills:
  • 8+ years of performance media experience, with at least 2 years in a leadership or strategy role within an agency or multi-brand environment.
  • Expert in SEM PPC paid search media platforms (SA360, Google Ads, Microsoft Bing, etc.) with 6+ years of hands-on performance marketing experience.
  • Expert in social media platforms (Meta, Instagram, LinkedIn, TikTok, X/Twitter, etc.) with 6+ years of hands-on experience.
  • Proficient with Programmatic DSPs, direct and/or managed services.
  • Experience across diverse business verticals preferred, including B2C and B2B sectors such as CPG, Healthcare, Technology, Automotive, Government, Travel, and Sports.
  • Ability to plan and execute ABM, eCommerce Shopper Marketing, Affiliate, Paid Social Influencer, or PMP (Private Marketplace) campaigns is a plus.
  • Experience with analytics and reporting tools such as GA4, Looker Studio, Supermetrics, Tableau, or similar data visualization platforms.
  • History of developing positive ongoing business relationships with a strong focus on client service.
  • Proven ability to deliver inspiring and persuasive presentations.
  • Solutions-oriented, approaching obstacles with creativity and resolve.
  • Strategic thinker with tactical know-how and the ability to pivot quickly when performance signals shift.
  • Exceptional presentation and communication skills, with the ability to engage both clients and internal stakeholders.
  • Bachelor's degree in Marketing, Analytics, Business, or a related field preferred.
Benefits & Perks 
  • Health, dental, vision, and life insurance
  • Paid Parental Leave
  • 401(k) match potential and flex accounts
  • Flexible work schedules and Summer Hours
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.