Communications & Marketing Manager

Title: Communications & Marketing Manager

Location: Upper East Side

Org Unit: Graduate School

Work Days:

Weekly Hours: 35.00

Exemption Status: Exempt

Salary Range: $89, $99,400.00

• As required under NYC Human Rights Law Int Salary range for this role when Hired for NYC Offices

Position Summary

This role oversees the communications, marketing, and website operations of the department's educational offerings.

Job Responsibilities

• In collaboration with technical teams, manages departmental website and affiliated program pages. Responsible for updating, auditing and maintaining content.
• Monitors website and social media engagement. Collaborates with External Affairs partners to understand and implement communication policy and guidelines.
• Oversees a wide range of communications initiatives including but not limited to marketing projects, e-newsletters, and special event materials. Updates webpages using Drupal and partner with WCM ITS for larger-scale changes and updates.
• In collaboration with department leadership, develops resources aimed at both driving overall enrollment goals and developing recruitment initiatives for a greater visibility of program(s).
• Complete review of PhD candidate thesis submissions in ProQuest: Ensure that ProQuest/institutional formatting requirements have been followed, while working with candidates to ensure that their thesis submission meets all guidelines.
• Track date of thesis defense, stipend termination date and degree conferral date to avoid unintentional premature loss of stipend, housing and other benefits due to date of approval in ProQuest.
• Creates mass communication content for prospective students and industry partners. Monitors success of open rates with communication efforts.
• Serves as primary contact for maintaining and updating website(s), as well as social media strategies and postings. Responsible for internal and external communication regarding promotional materials, admissions, etc.
• Monitors social media accounts for issue management; flags/offers recommendations to address negative feedback; Serves as primary monitor to identify brand conflicts or other violations.

Education

• Bachelor's Degree

Experience

• Bachelor's degree and at least 4 years of working experience in an academic setting, preferably in communications, marketing and website management
• Proficiency in social media and experience using various audio and visual software.
• Experience with Canva and social media platforms preferred. Experience with Drupal and Slate Deliver preferred.

Knowledge, Skills and Abilities

• Excellent interpersonal, organizational, analytic, communication, time management skills, excellent writing skills and the ability to manage several concurrent tasks.
• Must have sufficient familiarity and experience with Microsoft Office, including: PowerPoint, Excel and Word.
• Demonstrated ability to manage multiple priorities efficiently and diplomatically in a high-pressure, complex environment.
• Ability to work independently, and to arrange information sessions, set appointments and promote the education programs in a positive manner.
• Outstanding oral and written communication skills and excellent grasp of English language/grammar.
• Demonstrated organizational skills and ability to pay close attention to detail.

Licenses and Certifications

Working Conditions/Physical Demands

Ability to work off hours when needed.

Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of "any person, any study." No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans' Readjustment Assistance Act (VEVRRA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.