Staff Business Analyst

Why PlayStation?

PlayStation isn't just the Best Place to Play — it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Staff Business Analyst
San Mateo, CA (hybrid) - will require regular onsite work at our San Mateo campus (1-2 times per week)

Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct

We're looking for a seasoned Business Analyst to lead growth initiatives and deliver cutting-edge technology capabilities. This role is perfect for someone who thrives in a fast-paced digital commerce environment and is passionate about using data, automation, AI, and experimentation to drive real impact.

In this role, you could:

• Advance our personalization capabilities to enhance player experiences.
• Drive a new revenue growth initiative from concept through delivery.
• Support internal teams by streamlining merchandising operations through automation and AI-driven solutions.

If you're passionate about data-driven decision making and have a strong background in business analysis and digital commerce, we'd love to hear from you

What You'll Do

• Lead high-profile global projects, applying structured business analysis to deliver impactful solutions.
• Partner with product, engineering, data science, and business teams to define requirements, align outcomes, and ensure delivery.
• Apply data science, AI/ML, automation, and experimentation to drive personalization, revenue growth, and operational improvements.
• Mentor analysts, in business analysis and product development methodologies, champion responsible data practices, and encourage continuous learning across teams.
• Influence senior leaders with clear, data-informed recommendations that balance short-term needs with long-term strategies.
• Promote innovation and efficiency in areas such as payments, supply chain, finance systems, and emerging digital commerce.

What We're Looking For

• At least 12 years of experience in business analysis and product development within digital commerce or related fields.
• Proven ability to lead global workshops, manage multiple projects, and deliver measurable outcomes.
• Strong expertise in data-led decision making, experimentation, and analytics.
• Experience integrating AI/ML and automation into business solutions.
• Skilled communicator who can simplify sophisticated topics for diverse audiences.
• Comfortable working across regions, time zones, and cultures, with flexibility for international travel and varied working hours.
• Resilient and adaptable in ambiguous, fast-moving environments.

Nice to Have

• Knowledge of eCommerce, payments, finance, and supply chains.
• Familiarity with digital content management and publishing.
• Awareness of governance and ethics in AI and data practices.
• Experience working in multicultural, international environments.
  
  

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At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$178,100 - $267,100 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.