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Graphic Designer

2 weeks ago

Akron, Ohio, United States Kingdom Title Full time

Position Overview

The Graphic Designer & Social Media Creative is a hybrid visual storyteller responsible for producing high-quality graphics, videos, and digital content that elevates our brand across all platforms. This role requires a sharp creative eye, strong technical skills, and the ability to manage full-cycle content production—from concept, shooting, editing, and design to publishing. The ideal candidate is fast-moving, resourceful, tech-savvy (including AI tools), and comfortable working both behind the camera and behind the computer.

Key Responsibilities

Graphic Design & Brand Development

  • Design graphics for social media, presentations, ads, marketing materials, print collateral, and event promotions.
  • Create and maintain branded templates, color palettes, layout systems, and visual standards.
  • Ensure brand consistency across all mediums and channels.
  • Collaborate and empower sales and business development team by connecting design/creative excellence with company mission and purpose.

Video Production & Editing

  • Lead, coordinate, and participate in video shoots, including planning, scripting, storyboarding, and shot lists.
  • Set up and operate basic video equipment (lights, microphones, tripods, gimbals, cameras, etc.).
  • Film short-form content during events, interviews, behind-the-scenes moments, and promotional shoots.
  • Edit videos for Reels, TikTok, YouTube Shorts, Instagram, and website features using tools like CapCut, Adobe Premiere, Final Cut, or Canva video.
  • Add branded overlays, captions, transitions, audio syncing, and graphic elements to enhance viewer experience.
  • Utilize AI tools for video enhancement, clipping, resizing, captioning, or visual effects.

Social Media Creative & Content Development

  • Create visually engaging content including Reels, TikToks, stories, carousels, and video clips.
  • Identify trending audio, formats, and styles to produce platform-specific digital content.
  • Capture content from events, meetings, community involvement, and team activities.
  • Write captions, hooks, and calls-to-action that align with the brand voice.
  • Proactively pitch new content ideas, scripts, and creative concepts.

Marketing & Campaign Support

  • Develop visual assets for digital campaigns, podcast episodes, webinars, product launches, and events.
  • Assist with email marketing visuals (headers, GIFs, thumbnails).
  • Support landing pages, funnels, and promotional content creation.
  • Repurpose long-form assets (podcast clips, interviews, webinars) into short-form content.

Technical Skills & Equipment Experience

  • Experience operating DSLR/mirrorless cameras, lighting equipment, wireless/shotgun mics, and audio gear.
  • Familiarity with studio setups and basic production workflows.
  • Ability to troubleshoot lighting, audio, and camera issues during shoots.
  • Understanding of vertical vs. horizontal content framing, aspect ratios, and platform requirements.
  • Comfortable transporting and setting up gear for on-site shoots.
  • Knowledge of AI-based video tools (caption generators, motion graphics, color correction, etc.) is a plus.

Project & File Management

  • Manage multiple creative deadlines simultaneously with strong attention to detail.
  • Keep files organized in Canva, shared drives, and brand asset libraries.
  • Maintain a content calendar and ensure timely delivery of creative deliverables.
  • Work closely with marketing and leadership to align creative output with goals.

Ideal Candidate Profile

  • Strong eye for design, storytelling, and dynamic content creation
  • Hands-on experience with video shoots and lighting setups
  • Skilled at filming and editing short-form content
  • Proficient in Canva; Adobe Creative Suite experience preferred
  • Creative thinker who brings fresh ideas and trends to the team
  • Confident working in fast-moving, high-energy environments
  • Bonus: Knowledge of real estate, title/escrow, or service-based industries

Requirements

  • 3 years+ of experience in graphic design, social media creation, and/ or video production
  • Portfolio showcasing design and video work
  • Proficiency with Canva; experience with Adobe Premiere, Photoshop, Illustrator, or CapCut
  • Experience with cameras, lighting, and audio equipment
  • Availability for onsite content shoots (events, offices, meetings)
  • Strong communication and organizational skills
  • Reliable transportation

Compensation & Structure

  • Salaried compensation
  • Bonuses tied to content performance or campaign success
  • Access to studio, equipment, and digital tools
  • Flexible hours with deadline and event-driven availability