Sr. Data Analyst

Liquid Agency is looking for a sharp, curious, and impact-driven Senior Data Analyst to help us connect excellence with measurable business results. 

This is a remote, work-from home position, but you must be based in the U.S. and available to work primarily Central or West Coast hours.

If you love turning data into stories,  designing measurement frameworks, and building dashboards that empower teams to move faster and smarter—we want to meet you. 

As the Senior Data Analyst, you will be Liquid's go-to expert for content and campaign analytics. You'll design measurement frameworks, translate insights into action, and influence how our work performs in the world. You'll collaborate closely with Strategy, Creative, and Client teams, ensuring our brand and content experiences are grounded in data, optimized for performance, and tied directly to business impact. 

You'll also build the foundational data structures—standard naming conventions, documentation, analytics templates, and intake frameworks—that ensure consistency, scalability, and long-term insight continuity across clients and campaigns.

This role requires a balance of analytical rigor, storytelling finesse, and the ability to guide cross-functional teams toward smarter, more strategic decisions. 

What you'll do:

Create and maintain standardized segments, metrics, dimensions, and templates within Adobe Analytics (AEM) to ensure consistent year-over-year and intra-campaign reporting.

You will design measurement frameworks, build dashboards, and translate performance data into clear, actionable insights that fuel smarter content and campaign decisions. You'll develop tagging and tracking plans, ensure data accuracy, and serve as Liquid's expert in turning analytics into recommendations that improve engagement and impact. 

You'll partner closely with Strategy, Creative, and Client teams to identify optimization opportunities, evaluate KPIs, and drive continuous improvement across platforms. You will also help teams grow their analytics fluency by creating best-practice guides, delivery trainings, and sharing performance insights. 

You'll define and maintain standardized metric definitions, naming conventions, and metadata frameworks. You will implement always-on tracking structures that reduce ad-hoc data pulls.

You'll proactively explore analytics environments to understand system behavior, identify gaps, and ensure accurate measurement. You will develop standardized intake processes for partner-provided data including Bitly link requests, video analytics, and vendor datasets.

And, you will work closely with engineering, tagging, and client technical teams (e.g., AEM architects) to ensure measurement structures are technically sound and scalable.

What you'll bring:

5+ years in analytics, data strategy, or marketing measurement (agency or consulting firm experience preferred)

Strong experience structuring data within Adobe Analytics and AEM (segments, metrics, dimensions, templates—not CMS content management)

Strong proficiency with GA4 and UTM tools (e.g., Bitly)

Hands-on ability to clean, transform, and structure raw data using SQL, Python, or ETL tools

Proven ability to turn data into clear, compelling stories and strategic recommendations

Experience working in BI environments (Domo, Looker, Tableau, Power BI) to structure and automate datasets

Ability to shape long-term, client-specific data organization strategies and experience developing durable measurement templates and standardization frameworks that ensure year-over-year comparability

Excellent communication and presentation skills for both creative and technical audiences

Experience collaborating with engineering or technical teams (tagging engineers, AEM architects) to align analytics structures with site architecture.
 

Who you are

You embody Liquid's values and ways of working:

Empathy in Action — you understand what matters to audiences, clients, and teammates
Commitment, Always — you take ownership of outcomes and quality
Team-Powered Success — collaboration fuels you
Humility in All Endeavors — always open, curious, and eager to learn
Courage to Challenge — you use data to elevate thinking and push the work forward

We build category leading brands.  

For companies that rely on their brands to give them a competitive advantage, Liquid Agency is a brand consulting and activation company that fuels growth, creates value and captures ROI. 

We leverage the power of brand to solve today's most difficult business challenges by designing experiences for brands and their customers and employees—experiences that all connect with the heart of an organization's real meaning and purpose. 

We make it fast, and we make it real, through a powerful and agile approach called Silicon Valley Thinking, providing speed to market in a time of rapid change.

The result is measurable business growth, and brands people believe in.

Liquid Agency is recognized the world over as a progressive thought leader in the field of branding, culture, and experience. We are fortunate to work with some of the most innovative clients of our time. Join us so you can do the best work of your career