Public Information Administrator

Important Applicant InformationThe advertised salary range provided covers the entire compensation spectrum for the position classification. The anticipated hiring range for this role is between $97,199 to $119,068 annually. It's essential to note that the actual salary offered will be determined based on several factors, including skills, qualifications, experience, education, licenses, training, and internal equity considerations.This position requires flexibility in working hours, including the ability to work evenings, weekends, and holidays.This position is open on a continuous basis. The first review of applications will be on January 26, 2026, with subsequent reviews conducted weekly. The posting may close at any time after the first review.Important DatesFirst Review of Applications Date: January 26, 2026First round of interviews: Week of February 2, 2026Second round of interviews: Week of February 9, 2026Job Classification SummaryPositions assigned to this class are responsible for supervising the staff and activities related to developing, implementing and maintaining an effective public information program on either a Town-wide and/or departmental basis, serving as the Town's spokesperson and primary media liaison, developing news releases, and providing support to the Town Council and management in the development of newspaper columns, speeches, speaking points, and fact sheets. The Public Information Administrator may represent or act on behalf of the Communications and Marketing Manager in their absence.DISTINGUISHING CHARACTERISTICSThis is a professional supervisory level marketing and communications classification in the marketing and communications job family. Incumbent(s) perform the full range of advanced public information duties that demonstrates broad practical knowledge in a variety of processes, methods, techniques and best practices. As a first-level supervisor, work involves planning, directing and coordinating difficult assignments, the modification of established guidelines, and the initiation of new approaches. Responsible for daily work assignments, conducting work reviews, supervising and training staff, and providing recommendations to management.ESSENTIAL DUTIESThe following are intended to describe core work functions of this classification. While the level and broad nature of essential duties may not change, specific work tasks will vary over time depending on the Town's needs.Supervises, organizes, and evaluates work for assigned staff; responds to employee concerns and problems; directs daily work; counsels, coaches, and disciplines assigned employees; completes employee performance appraisals; conducts interviews and make hiring recommendations.Provides leadership and development to assigned staff; establishes team goals and objectives of the functional area; engages the support team in review of KPI's; provides strategic oversight and ensures alignment of public information initiatives with Town goals.Develops, implements, and maintains an effective public information program on either a Town-wide or departmental basis.Develops press releases, columns and other materials for the media for publication.Supports Town Council and executive management by providing information and guidance on issues of interest to the public and media.Develops communication plans for various Town campaigns, both internally and externally.Maintains Town press and communicates news/issues to the employees.Coordinates with appropriate internal departments to develop speaking points, fact sheets and speeches in support of Town functions for the Town Council/Town management.Writes scripts for video projects and the Town's on-hold phone system.Works with all departments on media and protocol training/advice.Responds to public records requests made by the news media.Acts as Town's official spokesperson with the media to provide the Town's response to issues.Attends Town Council meetings.Assists with organizing Town Council appearances at events and plans press conferences.Responds to after-hour emergencies.Administers digital strategy and content.Provides expert guidance and direction on communications needs.Collaborates with executive management to implement communication vision and strategies.Oversees and enforces policies and activities related to Town communications both internal and externalServes as the acting authority in the absence of the Communications and Marketing Manager.Performs related work as assigned.MINIMUM QUALIFICATIONS(at job entry)Education And ExperienceBachelor's Degree from an accredited college or university in journalism, communications, public relations, public administration, or a related field and five (5) years of progressively responsible experience involving public information, public relations, media relations, marketing, communications, or a related field; two (2) years of supervisory experience; or an equivalent combination of directly related education and experience.Licensing/Certification RequirementsDriver's License;Maintain all certifications/licenses required at job entry.Special RequirementsThis position has been identified as a safety-sensitive position by Human Resources, per State and/or Federal Law. Upon conditional offer of employment, the candidate selected will be required to undergo testing for alcohol and controlled substances within twenty-four (24) hours of the offer.KNOWLEDGEPrinciples, procedures and strategies of public information/public affairs in a municipal environment;Journalistic standards and principles and practices relating to professional writing and correspondence;Event organization and planning;Computer software and applications related photography and website development and maintenance;Social media outlets;Public relations principles;Crisis communication methods and techniques;Associated Press Style;Project administration;Standard office equipment including the computer and programs relevant to the performance of applicable duties and responsibilities;Customer service principles.SKILLSPlanning, organizing, preparing, presenting and defending reports and studies;Making complex decisions and interpretation in accordance with established rules, policies and procedures;Problem solving and decision making;Research, analysis, and the preparation of recommendations for management;Group facilitation;Implementing public relations initiatives;Using a computer and related software applications;Communication and interpersonal skills as applied to interaction with coworkers, supervisor, the general public, and other interested parties sufficient to exchange or convey information and to receive work direction.OVERALL PHYSICAL STRENGTH DEMANDS:Physical Strength for this classification is indicated below with an "X"XSedentary: Exerting up to 10 lbs. occasionally or negligible weights frequently; sitting most of the time.Light: Exerting up to 20 lbs. occasionally, 10 lbs. frequently, or negligible amounts constantly OR requires walking or standing to a significant degree.Medium: Exerting 20-50 lbs. occasionally, 10-25 lbs. frequently, or up to 10 lbs. constantly.Heavy: Exerting lbs. occasionally, 10-25 lbs. frequently, or up to 10-20 lbs. constantly.Very Heavy: Exerting over 100 lbs. occasionally, lbs. frequently, or up to 20-50 lbs. constantly.Physical DemandsCFORNContinuouslyFrequentlyOccasionallyRarelyNever2/3 or more time1/3 to 2/3 of timeUp to 1/3 time< 1 hour per weekNever occursNote: This is intended as a description of the way the job is currently performed. It does not address the potential for accommodation.Physical DemandBrief DescriptionCFORNStandingCommunicating with co-workers, observing work site, observing work dutiesXSittingDesk workXWalkingTo other departments/offices/office equipmentXLiftingSupplies, filesXCarryingSupplies, filesXPushing/PullingFile draws, tables and chairsXReachingFor supplies, for filesXHandlingPaperworkXFine DexterityComputer keyboard, telephone pad, calculator, calibrating equipmentXKneelingFiling in lower drawers, retrieving items from lower shelves/groundXCrouchingFiling in lower drawers, retrieving items from lower shelves/groundXCrawlingUnder equipmentXBendingFiling in lower drawers, retrieving items from lower shelves/groundXTwistingFrom computer to telephone, getting inside vehiclesXClimbingStairs, step stoolXBalancingOn step stoolXVisionReading, computer screen, drivingXHearingCommunicating with co-workers and public and on telephone, listening to equipmentXTalkingCommunicating with co-workers and public and on telephoneXFoot ControlsDrivingXOther (Specify)Machines, Tools, Equipment, Software And HardwareStandard office equipment; vehicleEnvironmental FactorsDWMSNDailySeveral Times Per WeekSeveral Times Per MonthSeasonallyNeverHealth & Safety FactorsDWMSNHealth & Safety FactorsDWMSNMechanical HazardsXRespiratory HazardsXChemical HazardsXExtreme TemperaturesXElectrical HazardsXNoise and VibrationXFire HazardsXWetness/HumidityXExplosivesXPhysical HazardsXCommunicable DiseasesXPhysical Danger or AbuseOther (Specify BelowProtective Equipment RequiredNoneNon-physical DemandsCFORNContinuouslyFrequentlyOccasionallyRarelyNever2/3 or more time1/3 to 2/3 of timeUp to 1/3 timeDescription of Non-Physical DemandsCFORNTime PressureXEmergency SituationXFrequent Change of TasksXIrregular Work Schedule/OvertimeXPerforming Multiple Tasks SimultaneouslyXWorking Closely with Others as Part of a TeamXTedious or Exacting WorkXNoisy/Distracting EnvironmentXOther (Specify Below)PRIMARY WORK LOCATION:XOffice EnvironmentWarehouseShopRecreation/Neighborhood CenterVehicleOutdoorsCombination of Office, Vehicle and FieldOther (Specify Below)