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Senior Brand Manager

3 weeks ago

Overland Park, Kansas, United States Milo's Tea Company Full time
Overview

Company Overview: 

Milo's Tea Company is one of the fastest growing beverage companies in the US. Our culture and operations are built on the belief that we can make a difference in the world. That is why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.  

· We are the #1 and fastest growing brand in the Refrigerated Tea Category in the nation. 

· Our core mission is that we put people and the planet first and by doing this, it will be good for our business. 

· We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning. 

· Our Company is women-led and strongly committed to Diversity, Inclusion and Belonging. 

· We are committed to annual charitable giving by delivering upon our 1% profit pledge. 

· We are Platinum Certified in Zero Waste Manufacturing: recycling, reducing, and reusing 95% of waste at all facilities. 

Why You Will Love Life at Milo's: 

You will collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they are doing. 

And, as a "People First" company, Milo's is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race, or creed. Some of the remarkable things offered that reflect our commitment include: 

· Competitive salary with bonus opportunities for various roles 

· % employer paid medical premiums for our associates and their families. 

· Free Mental Health, Financial Wellness, and Legal Counseling benefits 

· K with a company match 

· Company paid Life Insurance 

· Tuition reimbursement assistance 

· Continuous learning opportunities through various platforms and resources 

· A robust parental leave program 

· Care Relief Fund to help Associates in need. 

· Associate Assistance Program 

· Paid volunteer time 

Being a Culture Champion at Milo's: 

· Our associates want to positively impact our culture by wearing the HAT (Hungry-Agile-Together.) 

· We demonstrate the ability to work effectively with others. 

· We are willing to help our TEAm achieve safety, quality, and production goals. 

· We interact positively, are self-aware and do not engage in negative commentary. 

· We understand the need and are committed to outstanding attendance. 

· We conduct ourselves respectfully with all Milo's TEAm members.  

Equal Employment Opportunity Statement: 

As a People First company, Milo's is committed to uplifting our associates, customers and fans no matter their gender, race or creed. We invest in Diversity, Inclusion and Belonging in all areas of our business ecosystem. We champion these efforts through partnerships, education, and events to support and celebrate our diverse workforce and networks. 

If you require assistance or accommodation to participate in the job application process, please contact  

Position Summary:

The Senior Brand Manager will serve as a key partner to the Brand Director in shaping the future of the business through disciplined brand management, portfolio strategy, and innovation leadership. This role requires a strong foundation in CPG fundamentals with a heightened focus on new product development and portfolio strategy. The ideal candidate will combine strategic acumen with hands-on execution, translating insights into actionable growth strategies, leading cross-functional teams through innovation development, and managing in-market performance to drive sustainable brand and business growth.

Responsibilities:

  • Brand Strategy: Support the Brand Director in developing and refining brand positioning, long-range plans, and annual growth strategies grounded in market dynamics and consumer behavior.

  • Portfolio Strategy: Manage portfolio strategy, including SKU optimization, whitespace assessment, and strategic prioritization of core and innovation initiatives. Identify and size growth opportunities across channels, segments, and usage occasions to strengthen brand equity and drive incremental growth. Collaborate closely with Sales and Category Management to optimize distribution, shelf presence, and promotional effectiveness.

  • New Product Development: Lead the end-to-end innovation process from ideation and consumer validation through commercialization and post-launch evaluation. Own and maintain the innovation funnel, ensuring alignment with consumer needs, brand purpose, and business objectives. Partner with R&D, Operations, and Sales to deliver product innovation that meets quality, margin, and timing goals.

  • Insights & Analytics: Leverage syndicated data, market trends, and consumer research to uncover insights, measure performance, and inform strategic decision-making. Translate data into actionable recommendations that influence portfolio and innovation strategies.

  • Brand Building: Champion consistent brand storytelling across touchpoints, ensuring alignment with brand standards and consumer expectations. Drive initiatives that build brand trial, love, and loyalty, turning consumers into passionate advocates.

Supervisory: 

This position has supervisory responsibilities.

Qualifications:

  • Bachelor's degree in business/marketing. Masters/ MBA with concentration in Marketing degree preferred.

  • 8+ years of experience in brand management and product innovation within the Consumer-Packaged Goods (CPG) industry, with at least 3 years of people management.

  • Proven experience in new product development, innovation pipeline management, and portfolio strategy.

  • Strong P&L management and business acumen, with demonstrated success in driving brand growth and profitability.

  • Deep understanding of consumer insights, segmentation, and brand positioning, translating data into actionable marketing and innovation strategies.

  • Skilled in cross-functional leadership, collaborating effectively with R&D, Operations, Sales, Finance, and agency partners to deliver business results.

  • Demonstrated ability to manage a diverse product portfolio, balance core business health with innovation and renovation initiatives.

  • Proficient in leveraging syndicated data sources (IRI, Nielsen, Circana, etc.) and other analytics to inform decision-making.

  • Excellent strategic thinking, communication, and problem-solving skills, with the ability to thrive in a fast-paced, collaborative environment.

Critical Competencies:

☒ Coachable/Open to Feedback

☒ Teamwork

☒ Coaches & Develops

☒ Purposeful/Strategic

☒ Critically Evaluates

☒ Action-Oriented