Director, HCP Marketing, TIVDAK

ROLE SUMMARY

TIVDAK (tisotumab vedotin-tftv) is a treatment for patients with recurrent/metastatic cervical cancer that received full FDA approval in April 2024 and launched with our co-promote partner, Genmab. This is an exciting opportunity to work on a fast-paced, co-promote with a high performing team and to support patients with advanced cervical cancer.

The HCP Marketing Director is responsible for creating and developing a full promotional strategy and related tactics for TIVDAK.  This role will work closely with cross-functional partners to identify tactics that advance our business objectives.  This role is responsible for optimizing marketing mix, asset development, and strategic deployment across channels. 

As TIVDAK is co-commercialized with Genmab in the United States, the US HCP Marketing Director is responsible for leading all promotional activities and ensuring alignment across cross-functional teams including co-promote partner. Pfizer owns all marketing responsibilities within the US for TIVDAK.

ROLE RESPONSIBILITIES

• Serve as Promotional lead for the marketing team and for both companies as Pfizer leads all marketing responsibilities in the US for Tivdak.
• Work with cross-functional partners within Pfizer and Genmab to ensure alignment on strategy, budget, and execution plans.
• Advance key brand messaging and objection handling in response to field feedback and incorporate early in-market learnings.
• Lead peer to peer strategy and execution to drive product activation and ensure optimized investment across these tactics.
• Strategically deploy and manage Clinical Nurse Educator Team to educate on unique aspects of TIVDAK patient management and adverse reaction mitigation.
• Serve as lead for Field Insights Team (FIT), a task force of select Sales Representatives who serve to provide critical insights to the Marketing team.
• Lead TIVDAK RC Team strategically to advance all business initiatives
• Manage relationship with Agency of Record to ensure contractual agreement is adhered to and that all financial and staffing aspects are in line.
• Serve as tactical/OPEX planning lead for the brand, ensuring brand achieves OPEX metrics.
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Bachelor's degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required.
• Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
• Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
• Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
• Strong analytical skills; detail and action oriented; creative.
• Experience with product positioning and branding is required.
• Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
• Self-motivated and a team player.
• Demonstrated analytical skills.
• Ability to effectively lead and influence an indirect team
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
• Must be driven by success and able to organize multiple projects over time.

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PREFERRED QUALIFICATIONS

• Advanced degree

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Ability to travel approximately 20% of the time.

Other Job Details:

• Last Date to Apply for Job: December 24th, 2025
• Additional Location Information: New York, NY; Collegeville, PA; Bothell, WA, Lake Forest, IL; US - remote
• Eligible for Relocation Package: No
• Secondment 12 months
• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment.  Please refer to the Fleet Policy and Procedures document for more information.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

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EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States.

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