Senior Marketing

13 hours ago

Boston, Massachusetts, United States fabriq Full time


Senior Marketing & Demand Generation Manager

We're growing Fabriq is expanding in the U.S., and we're looking for a Senior Marketing & Demand Generation Manager who can take our commercial presence to the next level.


Full-time · Boston

Role

As the first marketing hire for Fabriq in the US, you will be responsible for leading Fabriq's US marketing strategy and execution to generate and nurture high-quality leads, and to drive brand growth.

You will work closely with:

  • Fabriq's established marketing team in France/EMEA, leveraging core assets, and ensuring our US messaging, positioning and programs are locally resonant and effective.

  • and with the US-based team (1 GM, 1 AE, 1 CSM) to align on target accounts, tailor campaigns, and ensure our go-to-market approaches speaks directly to the pain points and ambitions of our ideal US-based customers.

You will manage the US marketing budget, optimizing spend to maximize impact and ensuring strong reporting, transparency, and partnership with the leadership.



Your Scope

  • Webinars & Events: Organize local webinars, roundtables, and support in-person events to build brand presence and accelerate pipeline.

  • Lead Generation & Campaigns: Plan and execute multi-channel campaigns (paid, organic, email, LinkedIn) to drive high-intent pipeline.

  • Content & Product Marketing: Craft clear, targeted messaging and content (ebooks, one-pagers, webinars, customer stories) aligned with personas and buyer journeys.

  • Sales Enablement: Create sales decks, battle cards, talk tracks, and collateral that help the team engage and close enterprise accounts.

  • ICP & Persona Validation: Collaborate with the Country Manager and Sales to iterate quickly on our go-to-market approach and continuously refine target messaging.

  • Performance Tracking: Measure impact and ROI across all initiatives, ensuring alignment with US growth targets.



Your Profile

  • 8-10 years of experience in B2B SaaS marketing, in Industrial/Manufacturing sector.

  • A mix of strategic thinking and tactical execution – you're comfortable running the playbook while writing it.

  • Proven ability to work autonomously in a fast-paced, high-growth environment.

  • Experience collaborating with sales teams to improve messaging and drive pipeline conversion.

  • Strong product marketing and copywriting skills – you know how to turn product capabilities into customer-centric stories.

  • Hands-on expertise in tools like HubSpot, LinkedIn Ads, and Google Analytics is a plus.



What We Offer

  • A key leadership role in our US market entry, with the opportunity to shape how we're perceived and how we grow and a fast evolution.

  • The energy and ownership of an early-stage team, backed by a proven business model.

  • A collaborative, values-driven culture focused on impact, agility, and learning.



Apply

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