Sr Manager CoBrand Program

Department: Product & Loyalty

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description: We're seeking a dynamic Sr Manager CoBrand Program to lead one of Southwest Airlines' most important growth engines: our multi‑billion‑dollar Rapid Rewards Co‑Brand credit card portfolio. In this high‑impact role, you'll guide strategy, drive acquisitions and Customer retention, and spearhead digital optimization to expand and strengthen the program. You'll oversee a talented Team of Managers and individual contributors, ensuring flawless execution of go‑to‑market campaigns while delivering measurable portfolio growth. As the Leader accountable for financial performance, you'll manage annual operating plans, track KPIs, and present results to Executive audiences. Beyond numbers, you'll shape innovation through product development, Technology initiatives, creative campaigns, and Customer insights. You'll also serve as the key partner to Chase and Visa, building strong external relationships while fostering collaboration across Southwest. Just as importantly, you'll inspire and develop your Team, cultivating a Culture where People thrive and deliver their best. This is a high‑visibility leadership opportunity with direct influence on Southwest's revenue, loyalty, and brand success.

Additional details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Model the Southwest Way

Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees

Adhere to Company Values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment

Invest in leadership and self-growth through participating in continuous learning and development

Responsibilities

Lead a team of product, portfolio and channel strategists, Go-to-market execution professionals and technology project manager in achieving financial goals related to credit card Acquisition, Existing Customer growth, retention and performance

Oversee credit card portfolio, inclusive of new product/benefit development for suite of seven financial products, and their Go-to-market campaign launches to ensure long term strategic portfolio revenue and growth

Lead the CoBrand Program technology and testing/optimization roadmap, with Digital and Technology partners, to develop capabilities and program optimization to add incremental acquisitions, Cardmember spend, and improved CX

Partner with Financial Teams on the forecasting, ROIs, budgets and business performance of portfolio and acquisition goals, and other growth initiatives

Oversee strategies for Customer retention and engagement, to monitor, enhance and report KPIs that are unique to a financial services Program health such as Customer spend, Spend/Cardmember, save rates, month on book lifecycle, attrition, NPS, debit active rate, etc.

Manage partner relationships with Chase and Visa, leading Quarterly business review meetings, partnering on the development and execution of CoBrand marketing and product strategy for the portfolio

Define and oversee digital and analytical learning agenda to understand strategic drivers and insights that facilitate campaign development, enhancements and optimizations to drive growth across products, channels the portfolio and customer engagement

May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

Advanced knowledge of credit card portfolio management, consumer financial services, banking, payments industry, as well as financial or credit card product development

Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, digital direct response marketing, and sales control systems

Skilled in both Acquisitions marketing and Existing Customer marketing, channel management and campaign planning

Skilled in strategic program growth, financials, and partnership management

Skilled in strategic thinking, and marketing strategy

Skilled in product development, digital/mobile marketing, project and product management

Skilled in contract management and negotiation

Skilled in business case development, cost/benefit trade-offs and return on investment analyses.

Skilled in communicating effectively by listening intently, questioning appropriately, influencing outcomes, and articulating clearly in both written and verbal formats

Education

Required: High School Diploma or GED

Experience

Demonstrated experience in directly or indirectly leading team(s)

Fully functioning, broad knowledge in:

Portfolio and product management

Acquisitions marketing, channel management and campaign Go-to-market

Customer marketing

Technical and digital roadmap, optimization and project management

Expert skills in strategic program growth, financials, and partnership management

Consumer banking or financial services

Licensing/Certification

N/A

Physical Abilities

Ability to perform work duties from limited space work station/desk/office area for extended periods of time

Ability to communicate and interact with others in the English language to meet the demands of the job

Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986

Must be at least 18 years of age

Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits:

Competitive market salary from $160,550 - $178,400* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you'll love:

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)

Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**

Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***

Competitive health insurance for you and your eligible dependents (including pets)

Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

Explore more Benefits you'll love:

• Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.

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Job Posting End Date

12/17/2025