Product Marketing Manager

Made's mission is to help homeowners save time, money, and stress. It starts with Made Card - a credit card designed specifically for homeowners, with unmatched rewards on mortgage payments, home improvements, utilities, and essential purchases. Each swipe powers a personalized home management platform where users can manage home systems & appliances, stay ahead on upkeep, and get help - from AI-driven guidance to in-person services - exactly when they need it most. By bringing together financial tools, data, and trusted professionals, we give people more control, more savings, and more time to enjoy the place they call home.

We're partnered with leading national players in the residential homeownership space - from mortgage lenders to home services providers - embedding Made into the key moments of the homeowner journey. These partnerships let us reach millions of households across the country and deliver meaningful benefits to homeowners.

Backed by top investors like Village Global, Jump Capital, Recharge Capital, and Soma Capital, our leadership team brings deep fintech, mortgage, and credit card experience from Ramp, Bain Capital, JP Morgan Chase, American Express, and Morgan Stanley. We're building the financial and engagement platform for the next generation of homeowners - one that puts the homeowner at the center, and redefines what it means to feel at home.

We're looking for a Product Marketing Manager to own positioning, messaging, and go-to-market for both Made Card and our broader homeownership platform. This is a high-impact role at the intersection of product, partnerships, and marketing — where you'll define how Made tells its story to homeowners and to the top lenders, real estate firms, and service providers we work with.
You'll craft the narratives that shape how homeowners experience Made, develop partner-facing messaging that drives adoption, and ensure every launch is executed with clarity and impact. This is a chance to join early and build a product marketing function that scales as we grow.

• Positioning & Messaging – Define Made's value propositions for homeowners and partners; translate complex product capabilities into simple, compelling stories.

• Go-to-Market Strategy – Lead GTM planning and execution for new product features, partnership launches, and consumer campaigns.

• Partner Enablement – Create messaging frameworks, sales collateral, and co-marketing assets that empower our partnership teams and national partners.

• Consumer Marketing Support – Collaborate with Growth and Content teams to deliver homeowner-facing messaging across web, social, email, and in-app.

• Market Insights – Conduct customer research, competitive analysis, and partner feedback loops to inform product strategy and marketing decisions.

• Cross-Functional Leadership – Work closely with Product, Partnerships, and Design to align messaging with roadmap and business priorities.

• Measurement – Define and track success metrics for product marketing initiatives; optimize based on performance and feedback.

• 5–8 years of experience in product marketing or go-to-market roles at a high-growth startup or established tech company.

• Strong track record of owning positioning, messaging, and GTM execution for consumer or B2B2C products.

• Excellent communication skills — able to craft narratives that resonate with both consumers and enterprise partners.

• Comfortable working cross-functionally with Product, Partnerships, and Marketing teams.

• Strong analytical instincts and ability to back strategy with data.

• Thrives in a fast-paced, startup environment where priorities shift quickly.

We understand that not everyone comes from a traditional background. If you are a rockstar with a non-traditional path, we'd love to talk to you

• Experience in fintech, consumer credit, real estate, or home services.

• Exposure to regulated industries and compliance-driven messaging.

• Experience working on partnership-led go-to-market programs.

• Background in customer research, segmentation, or persona development.

You'll be the first dedicated product marketing hire at a company with national distribution already built in. This is a rare opportunity to be hands-on with campaigns while also laying the foundation for a function you could one day lead. If you want to grow into a Head of Marketing role, this role gives you the autonomy, visibility, and impact to do exactly that.

• Base Compensation Band: $100,000–$150,000 (determined by experience, qualifications, and location)

• Compensation: Competitive salary with a meaningful stake in the company via equity, and 401k plan

• Health & Well-being: We'll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits

• Grow Together: Company-wide orientation for you to successfully onboard and other learning & development opportunities including regular review cycles that feature 360 degree feedback

• Mortgage Benefit: Receive up to $25,000 toward closing costs of a new mortgage via our mortgage partners

• Play Together: Quarterly budgets for team and company outings. Use it for team swag, cooking classes, or team dinners

• Generous Time Off: Flexible paid time off, sick days, and 11 company holidays

Throughout the interview process, please remember that emails will only be from emails. We won't ever be asking for any personally identifiable information during the interview process itself. Please reach out to if you have any requests to verify the authenticity of an outreach.

Made Card is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Made Card makes hiring decisions based solely on qualifications, merit, and business needs at the time.