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Brand Manager
3 weeks ago
About the Company
MM CASA INC is a U.S. kitchen & bath brand company positioned in the upper mid-range market. Our mission is to provide consumers with luxury-inspired design and premium quality products at accessible prices, delivering everyday kitchen and bath solutions that blend elegance, functionality, and style. We are accelerating our U.S. expansion through e-commerce platforms (Amazon, Wayfair, Homedepot, Lowe's, Walmart, Shopify) and offline showrooms and retail partnerships.
About the Role
We are now looking for a Brand Manager to lead the effort in building brand awareness, strengthening our positioning, and driving both online and offline sales growth.
Responsibilities
- Brand Strategy
- Develop and implement brand strategies that highlight our positioning as a premium yet accessible brand inspired by luxury design.
- Maintain consistent brand identity and tone across all platforms.
Leverage industry trends to differentiate the brand and strengthen competitiveness in the U.S. market.
Marketing & Promotion
- Manage brand presence and performance on leading e-commerce platforms.
- Drive digital marketing campaigns across multiple channels, including social media and influencer collaborations.
Lead brand participation in major trade shows and industry events to enhance reputation and credibility.
Product & Channel
- Collaborate with supply chain and creative teams to launch new products effectively.
- Expand U.S. retail partnerships and showroom presence, ensuring strong merchandising and consumer engagement.
Strengthen relationships with distributors and retailers to grow multi-channel sales.
Data & Reporting
- Monitor brand and sales KPIs, ensuring continuous performance improvement.
- Conduct competitive analysis and consumer insights to inform strategy adjustments.
- Use advanced analytics tools to optimize campaigns and product positioning.
Qualifications
- Bachelor's degree or above in Marketing, Business, Communications, or related field.
- Fluent in English; bilingual (Chinese) is a plus.
- 5+ years' experience in brand management/marketing; experience in home/kitchen/bath/building materials preferred.
- Strong knowledge of e-commerce platforms (Amazon, Wayfair, Walmart, Shopify).
- Experience with SKU management, product launches, and trade shows is a plus.
- Excellent cross-cultural communication skills for global collaboration.
How to Apply
Please send your resume, portfolio or past brand campaigns (if available) to , with the subject line: "Brand Manager Application – [Your Name]"
Equal Opportunity Statement
We are committed to diversity and inclusive in our hiring practices.