Sr. Manager, Trade Marketing

About Beauty by Imagination:Beauty by Imagination is a global haircare company dedicated to boosting self-confidence with imaginative solutions for every hair moment. We are a platform company of diverse, market-leading brands, including Wet Brush, Goody, Bio Ionic, and Ouidad — all of which are driven to be the most trusted choice for happy, healthy hair. Our talented team is passionate about delivering high-performing products for consumers and salon professionals alike.Position Overview:The Sr. Manager, Trade Marketing is responsible for the development, deployment and execution of our trade marketing plans that achieve our sales, profit, and market share objectives. The Sr. Manager leads the cross-functional team members in development and implementation of unique item assortment, merchandising, promotion, sampling, and advertising strategies (print and digital) for our retail customers. This role requires strong project management and leadership skills along with the ability to work cross-functionally with key stakeholders throughout the organization.Essential Job Duties & Responsibilities:Lead the customer marketing planning process by preparing and collaborating on insights and analytics that allows us to cascade our national marketing strategies to the customer level. Develop fully formed merchandising briefs that guide Creative and align with Marketing on concept through execution.Actively participates in the development of materials in support of strategic retailer line reviews. Translates national selling materials on innovation to customer-specific selling stories, emphasizing retail & shopper lens.Responsible for the project management of account-specific unique items (Special Make-Ups - SMUs) from inception to completion, including gaining Sr Management approval, Creative and Marketing Team briefing, costing/P&L analysis, and final project execution.Responsible for development of national seasonal activation plans and implementation at the customer level – inclusive but not limited to Holiday & Back-to-School programs. Requires coordination with Marketing and Product Development for unique SMUs and Consumer 360 support plans.Accountable for the development and execution of customer marketing plans in conjunction with the Sales Leads that distinguish between classes of trade and incorporate a deep understanding of marketplace dynamics, future trends, and strategic white-space opportunities.Responsible for development and maintenance of a standard merchandising catalog – endcaps, sidekicks, PDQs, etc. – and generation of selling materials. Includes coordination with Design and Product Development for creation/production, Supply Chain for optimized inventory management and co-packing, and Field Sales for coordination of orders & customization.Provide analytical support to enable fact-based, strategic decisions, support retailer relationships and identify valuable customer insights to support Account Planning.Essential Cross-Functional Responsibilities:Lead the communication of key customer marketing needs, strategies, insights, and initiatives between the internal and field teams.Acts as the liaison between Field Sales and Marketing/Product Development to coordinate needs (inside->out and outside->in), sharing of news/updates/requests, customer meeting requirements, & management of project timelines.Partner with Sourcing, PD and Packaging to develop programs to ensure our retail partners have key trend and tentpole moments throughout the year to fill white space opportunities at the wall or OOA.Be the strategic BBI brand voice in customer line reviews and market meetings.Required Skills/Qualifications:A working knowledge of the retail landscape and a successful track record delivering programs that meet or exceed corporate revenue goals. Comfortable working in a fast-paced environment.Demonstrated resourceful approach to problem solving.Comfortable with and thrives on a change.Knowledge of trends and consumer mindset in fashion and/or beauty.Knowledge of product development, supply chain, packaging, advertising, and sales.Strong leadership, influence, organizational and project management skills.Excellent written, verbal and presentation communication skills.Strong Commercial business acumen.Ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.Possess a high-energy level with strength of conviction - a self-confident leader who, in part due to his/her personal presence, style and demeanor, effectively sells ideas and solutions to others.Mature, confident, and successful professional with the industry stature to effectively represent the company externally and bring enhanced credibility to the organizationEducation/Experience Requirements:Bachelors' DegreeMinimum 5+ years' experience in CPG Industry. Beauty industry experience preferred.Essential Physical Demands:While performing the duties of this job, the employee is regularly required to stand, walk, and use hands to type, file, dial, or write. The employee frequently is required to talk or hear. The employee is occasionally required to reach with hands and arms and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to ten pounds.Work Environment:While performing the duties of this job, the employee regularly works in an office environment, sitting at a desk. Ability to Travel will be required on a limited basis.The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.