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Director, Product Marketing

3 weeks ago

Plano, Texas, United States Onbe Full time

Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for "on behalf." Because that's exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe

Director, Product Marketing

We are seeking an experienced Director of Product Marketing to lead and grow our Product Marketing function at Onbe. Reporting to the VP of Marketing, this leader will oversee a team of two and collaborate closely with go-to-market partners across Product, Segment Management, Sales, and Client teams. The Director will be instrumental in shaping and scaling product marketing strategy, architecting messaging and positioning that power compelling campaigns, enable sales success, and deliver market-facing content that engages, educates, and accelerates business growth.

This role is a hybrid role that will work onsite 2 days per week at our Plano, TX location. Occasional travel may be required as part of this position. 

Key Responsibilities

  • Lead Product Marketing strategy and execution across product launches and vertical packaging, ensuring GTM planning and cross-functional alignment to deliver high-impact, successful launches.
  • Build and own the marketing messaging framework that effectively communicates Onbe's value across industries, segments, and buyer personas, ensuring alignment with foundational insights and positioning provided by Segment Management.
  • Create and oversee funnel-driven, vertical-specific content to fuel marketing campaigns. Partner with Demand Generation to build targeted, data-driven campaigns, tracking campaign KPIs and feedback to optimize content.
  • Equip Sales and Client teams with the tools, stories, and resources needed to win in target verticals; partner closely with Sales Enablement and Segment Management to maximize impact.
  • Oversee consumer-focused market research that translates into actionable insights used across marketing campaigns.
  • Ensure cross-functional collaboration, ensuring productive feedback loops with Product, Segment Management, and Sales/Client leaders.
  • Provide oversight and approvals of team outputs, ensuring quality and brand consistency.
  • Manage, mentor, and grow a team of two full-time Product Marketers.  

 Qualifications

  • 10+ years of relevant experience in Product Marketing, preferably within fintech, financial services or payments industries.
  • Proven track record building and leading Product Marketing strategies at a B2B company.
  • Strong experience managing and guiding a team of Product Marketers.
  • Expertise creating sales enablement and go-to-market content for varying audiences, including technical, C-level, and operational buyers.
  • Excellent written, verbal, and presentation skills with a knack for telling compelling product stories.
  • Collaborative leader with experience working across Product, Sales, and Marketing functions.

The base salary range for this position is budgeted for $168,500  to $180,000. with uncapped commission. The actual base salary offered depends on a variety of factors, including but not limited to the qualifications of the individual applicant for the position, years of proven experience, specific and unique skills, level of education attained, certifications or other professional licenses held, business needs, and market demand. Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, open paid time off, generous parental leave, and more Our job titles may span more than one career level. All candidates are encouraged to apply.

At Onbe, a diverse group of people, ideas, and perspectives are key to achieving phenomenal things. For over 25 years, our focus has remained on building a culture of openness and ingenuity, where employees come together to innovate and build disbursement solutions that make the lives of our clients and their consumers and workforces easier and better. Our definition of success includes celebrating differences and affirming belonging. To that end, we ask employees to come to Onbe as they are and contribute their diverse perspectives, identities, and experiences.

We believe that the recruiting phase is only the very beginning of diversity and inclusion. At Onbe, we're constantly evolving the way we celebrate diversity every day and in everything we do. With several internal committees that are dedicated to mental and physical wellness, diversity, inclusion, and community outreach, we are committed to making a culture that is inclusive to all.

Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service. Our equal opportunity policy applies to all decisions of employment including hiring, placement, promotion or advancement, termination, layoff, recall, transfer, compensation, training and leaves of absence