Coordinator, Marketing

Job Summary
Supports Universal Kids Resort Marketing & Sales team efforts for destination-wide communications, marketing campaigns, and sales initiatives while assisting with the increase of Universal Kids Resorts (UKR) brand and presence in the social media space. Coordinates all aspects of travel fulfillment, researches and analyzes consumer insights, and reviews social media content and industry trends. Responsible for handling pricing analytics related to price updates, quality checks, and communication across Marketing & Sales and UKR leadership. Collaborates with internal creative partners and strategy teams to assist with delivering social-first content that speaks to our passionate theme park audience.

JOB RESPONSIBILITIES:

• Assists with marketing initiatives and administrative support including but not limited to updating approved price updates in the system, quality checks on sites and other channels, preparation of presentations/decks, synthesizing data, and communicating strategic direction and key stakeholder information to internal partners, UKR leadership and Universal Destinations & Experiences (UDX) Marketing & Sales teams. Assists in managing and submitting Legal and UKR-specific intellectual property approvals and maintaining key processes. Supports and coordinates in execution of all contracts, documentation, and management.
• Ensures that all Marketing cross-functional teams have complete and current information on business performance, project and campaigns, timelines, and media and communications planning. Generates and maintains reporting, key analytics, and databases for timely and accurate data and metrics.
• Supports day-to-day social content brainstorms, channel management, and publishing across Universal Kid Resort's owned social channels (Facebook, Instagram, X, TikTok, Pinterest etc.) Assists with social media campaigns and projects, including but not limited to managing projects within Adobe Workfront, capturing and curating videos, photography, and written content, meeting and communicating with internal partners, and fulfilling partner requests. Monitors social media channels for industry trends and competitor activities to optimize content.
• Partners closely with social leads, marketing, communications, and internal creative teams to ensure consistent messaging and branding across all channels. Supports the creation and brainstorming of engaging and compelling content for various social media platforms, including but not limited to Facebook, X (formerly Twitter), Instagram, and TikTok. Assists with influencer campaign strategy and outreach across owned channels.
• Assists with research needs and monitoring media coverage, including real-time updates on important stories relating to UKR, its competitors, or industry related issues. Assists with special event logistics and other project support as directed.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

SUPERVISORY RESPONSIBILITY:

• Individual Contributor

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Social media experience and/or a strong understanding of social media channels.
• Proven experience in content creation, preferably within the travel, theme park and hospitality industries – portfolio and/or samples showcasing your work is required.
• Proficiency in content creation tools (e.g., Adobe Creative Suite and Canva)
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Must be comfortable in front of the camera to act as talent in social content or other projects.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.

EDUCATION:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is required.

EXPERIENCE:

• 2+ years of social Media experience and/or strong knowledge of social media channels and trends is required; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Kids Resort via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Kids Resort HR/Recruitment will be deemed the sole property of Universal Kids Resort. No fee will be paid in the event the candidate is hired by Universal Kids Resort as a result of the referral or through other means.

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