Lifecycle & CRM Marketing Lead

About Zipline
Do you want to change the world? Zipline is on a mission to transform the way goods move. Our aim is to solve the world's most urgent and complex access challenges by building, manufacturing and operating the first instant delivery and logistics system that serves all humans equally, wherever they are. From powering Rwanda's national blood delivery network and Ghana's COVID-19 vaccine distribution, to providing on-demand home delivery for Walmart, to enabling healthcare providers to bring care directly to U.S. homes, we are transforming the way things move for businesses, governments and consumers. The technology is complex but the idea is simple: a teleportation service that delivers what you need, when you need it. Using robotics and autonomy, we are decarbonizing delivery, decreasing road congestion, and reducing fossil fuel consumption and air pollution, while providing equitable access to billions of people and building a more resilient global supply chain.

Join Zipline and help us to make good on our promise to build an equitable and more resilient global supply chain for billions of people.

About You And The Role
The Marketing organization is seeking a customer-centric, results-driven marketer to drive our customer lifecycle strategy. The ideal candidate will have a proven track record in designing and executing high-impact, data-driven programs that improve activation rates, deepen product adoption, increase revenue, and strengthen customer retention. This role requires a strong blend of analytical, strategic, and creative skills. We need a self-starter who excels in stakeholder management, partners effectively with creative teams, and thrives in a fast-paced environment.

What You'll Do

• Own the end-to-end creation of highly targeted and personalized campaigns across email, push notification, and SMS in our customer engagement platform, Braze.
• Develop a strategy to increase increase LTV, reduce churn and improve retention.
• Analyze and optimize engagement campaigns with a focus on how messaging influences customer behaviors, including order frequency, product browsing, feature adoption, and habit formation.
• Build and manage an evergreen engagement calendar, proactively surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline's offerings.
• Own and evolve the user onboarding experience, partnering with Eng, Customer Success, and Creative to drive early activation and set the foundation for long-term engagement.
• Develop automated workflows including nurture sequences, follow-ups, event triggers, re-engagement campaigns, and retention workflows.
• Regularly conduct A/B tests on subject lines, content, segmentation, send times, and messaging to improve campaign performance and customer engagement.

What You'll Bring

• Deep expertise of the different stages of lifecycle marketing and journey mapping.
• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
• Experience building up lifecycle marketing channels (email, push, SMS) from scratch, balancing effort vs reward to prioritize more impactful returns.
• Comfortable building campaigns and user journeys in Braze.
• Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams.
• High level of ownership, accountability & ability to manage multiple stakeholders across different projects.
• Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business.

What Else You Need to Know
This role is located out of our South San Francisco, HQ. We are willing to relocate for the right candidate

The starting cash range for this role is $170,000 - $200,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.

Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state, federal or local law or our other policies.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply