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Manager Affinity Marketing and Sales

17 hours ago

Akron, Ohio, United States IHC Specialty Benefits Full time

SUMMARY

The Manager of Affinity Marketing and Sales is responsible for supporting the Affinity Division by creating and managing the marketing process for Affinity partners. The position will also be responsible supporting the Vice President of Affinity Relationships VP of Operations and Chief Marketing Officer. The Affinity Marketing and Sales Manager is responsible for managing the implementation and onboarding process for both internal and external stakeholders, managing new and existing partnerships, weekly, monthly, and quarterly reporting responsibilities and tracking the overall progress and troubleshooting of the Affinity Division.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Working independently and with compliance to create impactful marketing collateral for key partners
  • Demonstrate the functionality and key benefits of IHCSBs systems and platforms
  • Establish relationships with new partners via networking and prospecting
  • Create and support sales presentations, campaign updates, project management, and communication between the project team and distribution partners
  • Coordinate onboarding of new affinity and distribution partners with project management.
  • Articulate and deliver sales strategy as directed by the Vice President
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
  • Conduct market research to identify customer trends, competitor offerings and demographic data.
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
  • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
  • Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics.
  • Create innovative marketing campaigns depending on robust data and present the recommendations to management.
  • Manage to the highest level of ethics and integrity and take all reasonable steps to ensure that the partners that work with IHCSB follow our code of conduct and adhere to all regulatory requirements.
  • Perform similar job-related duties and projects as assigned
  • Meet department attendance requirements, including being prompt and available during scheduled shift.
  • Ability to meet multiple deadlines in a fast-paced environment.

REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor's degree preferred plus 3 years of relevant account management experience, preferably in health insurance industry.
  • Strong knowledge of health insurance products and regulations
  • Ability to demonstrate and present company platforms and products.
  • Must have excellent oral and written communication skills.
  • Must be able to use a customer relationship management software
  • Must be punctual, attend meetings, and work from the office or home office as directed by supervisor
  • Ability to work well in a team environment
  • Ability to work with very little supervision
  • Time Management - Managing one's own time to enable them to meet various deadlines.
  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.

SUPERVISORY RESPONSIBILITIES

  • Manage assigned Regional Sales Directors
  • Manage assigned Regional Sales Coordinators
  • Provide feedback and complete staff performance reviews regarding quality of work
  • Maintain time keeping system, including edits and submissions of time sheets and approving time off requests
  • Organizing workflow and ensuring analyst understand their duties and responsibilities
  • Monitor team performance and report to management on progress
  • Listen to team members feedback to resolve any issues or conflicts
  • Leadership will be required to be onsite/in-office to match company attendance policies

CERTIFICATES, LICENSES, REGISTRATION

  • Hold and maintain resident state Life and Health Insurance License

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Small Motor Skills: Picking, pinching, typing or otherwise working primarily with fingers rather than with whole hand or arm, as in handling.
  • Speaking: Expressing or exchanging ideas by means of spoken word. Those activities in which require detailed or important spoken instructions must be conveyed to other workers accurately and quickly.
  • Hearing: Ability to receive detailed information through oral communication with or without correction.
  • Repetitive Motion: Substantial movement (motions) of the wrist, hands and fingers.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Normal office environment with controlled temperature.

ADDITIONAL REQUIREMENTS

The company reserves the right to determine if this position will be assigned to work on-site, remotely, or a combination of both. Assigned work location may change. In the case of remote work, physical presence in the office/on-site may be required to engage in face-to-face interaction and coordination of work among co-workers.