Sr. Director, Category Development

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS brand upon joining the organization.

Ready to energize your career? Join a team that's pushing boundaries and redefining what it means to LIVE FIT.

SR DIRECTOR, CATEGORY DEVELOPMENT

In-Office: Based full-time at CELSIUS Headquarters in Boca Raton, FL

Travel Requirements: Up to 40% domestic travel. This is not a driving position.

People Management Responsibilities: Yes

Role Type: Full-Time

POSITION OVERVIEW

As the Senior Director of Category Development, you'll lead the Celsius Holdings energy portfolio retailer-facing category strategy across the US and elevate how the Energy category is defined, planned, and grown with our key customers. This is a high-impact commercial leadership role responsible for advancing our category thought leadership, shaping category and assortment strategies with top retailers, and driving mutual growth for CELSIUS, Alani Nu, and our broader portfolio.

You'll bring deep CPG and beverage category expertise, exceptional commercial instincts, and the ability to influence senior retailers through data-driven storytelling and strong strategic perspective. You'll also lead and develop a high-performing team of Category Development Managers and Senior Managers while building scalable capabilities that strengthen Celsius Holdings commercial excellence.

Requirements

Experience:

• 10–12+ years of progressive experience in Category Development, Category Management, Commercial Strategy, or related CPG commercial roles.
• Proven track record influencing senior retail decision-makers at National Accounts.
• Strong understanding of syndicated data and retailer data platforms including Circana/IRI, NielsenIQ, SPINS, and retailer portals such as Walmart Luminate and 7E.
• Beverage or energy category experience is strongly preferred.

Education: Bachelor's degree required; MBA preferred.

Additional Requirements:

• Exceptional communication and customer-facing presentation skills.
• Ability to lead and scale teams in a high-growth environment.
• Strong business acumen, analytical skillset, and strategic thinking.
• Comfort navigating ambiguity and driving clarity across cross-functional teams.

KEY RESPONSIBILITIES

Category Leadership & Retail Influence:

• Define and lead Celsius Holdings portfolio category strategy across US, aligning category vision with enterprise commercial priorities.
• Build compelling category narratives, frameworks, and insights that position Celsius Holdings as a category thought leader.
• Shape retailer perspectives on assortment, space, flow, pricing, and promotional levers to unlock incremental growth.

Team Leadership & Capability Development:

• Lead, coach, and develop a team of Category Development Senior Managers, Managers, and Analysts.
• Establish standards of excellence, best-in-class tools, and scalable processes for retailer-facing category work.

Cross-Functional Commercial Integration:

• Partner with Sales, RGM, Shopper Marketing, and Commercial Planning & Enablement to align customer strategies and category priorities.
• Integrate category development inputs into AOP, innovation deployment, and Joint Business Planning cycles.

Advanced Analytics & Strategic Insight:

• Oversee the integration of syndicated, shopper, panel, and retailer data into enterprise category strategies.
• Lead category forecasting, whitespace identification, and long-range category roadmapping.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.