Director of Field Marketing

5 days ago

Charlotte, North Carolina, United States Improveit Home Remodeling Full time

About Improveit:
Improveit Home Remodeling is a 35-year industry leader in home improvement, known for high-quality products, an unmatched customer experience, and a culture built on performance, development, and fun. Our team is competitive, family-oriented, and driven by the shared goal of growth — both personally and professionally.

We're expanding in Charlotte and seeking a proven
Director of Field Marketing
to build and lead our local field marketing and canvassing operations.

Position Overview:
The
Director of Field Marketing
will oversee all lead generation efforts within the Charlotte market — including events, retail partnerships, and neighborhood canvassing. This leader will be responsible for recruiting, training, and managing a team that consistently drives high-quality leads to the sales organization.

This is an on-site, hands-on leadership role ideal for a driven, metrics-minded professional who thrives in a fast-paced, high-performance culture.

Key Responsibilities:

  • Build, lead, and develop a high-performing team of field marketers, event specialists, and canvassing leaders
  • Execute and optimize all local field marketing programs — home shows, retail events, partnerships, and door-to-door initiatives
  • Achieve and exceed weekly and monthly lead generation targets
  • Partner closely with Sales Leadership to ensure lead quality, conversion rates, and performance alignment
  • Manage staffing, scheduling, and logistics for all local marketing operations
  • Track performance metrics and implement data-driven improvements
  • Drive motivation, culture, and accountability within the Charlotte marketing team
  • Act as a brand ambassador for Improveit in the local community

Qualifications:

  • 5+ years of experience in field marketing, canvassing, or events leadership (home improvement or consumer-facing preferred)
  • Demonstrated success leading and scaling local teams
  • Proven ability to hit aggressive performance targets in a metrics-driven environment
  • Strong leadership, coaching, and communication skills
  • Excellent organizational and problem-solving abilities
  • Willingness to work evenings and weekends as needed for events and canvassing operations

What We Offer:

  • Competitive base salary + performance bonuses
  • Full benefits package (medical, dental, vision, 401k)
  • Leadership training and career advancement opportunities
  • A supportive, energetic, and success-driven culture
  • The opportunity to shape and grow the Charlotte market

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