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Marketing Specialist

3 weeks ago

Tampa, Florida, United States Butler Weihmuller Katz Craig LLP Full time

Key Responsibilities

  • Develop, compose, and distribute client email campaigns and marketing communications.
  • Proofread and edit marketing materials for both internal and external use (ex: social media posts, brochures, press releases, newsletters).
  • Support the Marketing Manager during business development initiatives and campaigns.
  • Execute daily administrative tasks to ensure smooth coordination of departmental activities, including scheduling, invoice tracking, and vendor meetings.
  • Track new talent hires and facilitate related marketing materials following orientation.
  • Maintain and update spreadsheets, databases, and inventories with statistical, financial, and non-financial information.
  • Conduct market and organizational research and prepare insights for presentation.
  • Maintain and track promotional item inventory; coordinate orders with vendors as needed.

Qualifications

  • Minimum of 3 years of relevant marketing experience, preferably in a professional services or law firm environment.
  • Exceptional oral and written communication skills with strong editing and proofreading abilities.
  • Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
  • Skilled in marketing software and analytics tools such as Google Analytics, UberSuggest, and Mailchimp.
  • Advanced knowledge of social media platforms and analytics suites, including LinkedIn, Facebook, Instagram, and YouTube.

Preferred / Desirable Skills

  • Proficiency in Adobe Creative Suite (Photoshop, InDesign, After Effects).
  • Familiarity with Artificial Intelligence Optimization (AIO).
  • Portfolio or digital examples of prior marketing campaigns.
  • Familiarity with legal organization databases and ranking/submission processes (e.g., Martindale-Hubbell, Best Lawyers, Super Lawyers, Chambers & Partners).

Preferred Education

  • Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field.