Associate Director, Media

Description

Syneos Health is looking for an experienced Search, Associate Media Drector. The Search, Associate Media Director is a role within the integrated media team responsible for planning and executing advanced search strategy. The Search, Associate Media Director will lead and mentor a team of search and biddable media specialists. The ideal candidate will exhibit proven success managing complex search programs (SEM + SEO) within the pharma/healthcare space while exhibiting a working knowledge of other media programs to better understand the role that search plays within the larger media landscape. This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex search topics in a way that is understandable for someone with no search experience.

Passion for great performance is a must – the ideal candidate will proactively lead our clients and recommend solutions to existing campaigns while helping to craft strategy for new initiatives. This role will oversee our largest and most prominent clients and remain responsible for the direction and outcome of their search campaigns.

RESPONSIBILITIES

• Plan, present and own the success of search engine marketing programs across the largest clients at Syneos Health.
• Lead, mentor and train members of the search team through a search professional development program
• Develop and implement SOPs governing all aspects of best practice campaign development for the search department
• Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting
• Provide support to new business through industry analysis and search landscape estimation
• Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates
• Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class-leading search programs

REQUIREMENTS

• 6+ years of experience leading, executing, and planning both SEM/PPC as well as SEO campaigns
• Able to put together and present integrated search strategy that includes elements of both SEO and SEM.
• Have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.
• You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.
• You should have experience managing and optimizing paid search campaigns across all major search engines. Experience in both SEO and SEM is a must.
• Comfortable analysing high volumes of data
• Certification in AdWords, Google Analytics and Bing is strongly encouraged.
• Candidates should be free to travel as-needed to support the business.
• Experience in pharma or healthcare is required.

The annual base salary for this position ranges from $115,000 to $130,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.