Backlink Outreach Specialist

4 hours ago

Brooklyn, New York, United States MeanPug Digital Full time

We're seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You'll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance.

Requirements

Qualifications

  • Proven experience with backlink outreach, link building, or digital PR
  • Strong understanding of SEO and the importance of high-quality backlinks
  • Familiarity with tools like Ahrefs, Pitchbox, SEMrush, BuzzStream, or similar
  • Excellent written communication skills and attention to detail
  • Ability to research effectively and think creatively to identify link targets
  • Organized, proactive, and self-motivated with the ability to work independently

Nice to Have

  • Experience working in the legal or healthcare verticals
  • Basic knowledge of Google Sheets and CRM systems
  • Familiarity with on-page SEO or technical SEO principles

Key Responsibilities

1. Link Prospecting & Opportunity Discovery

  • Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services).
  • Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as:
    • Resource pages
    • Guest posting opportunities
    • Broken link replacements
    • Unlinked brand mentions
    • Relevant directories or citations
    • Local news and PR-based links

2. Contact Discovery & Vetting

  • Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins.
  • Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks.

3. Outreach Execution

  • Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type.
  • Manage follow-ups in a timely manner to maintain consistent communication.
  • Track and document outreach performance (replies, positive responses, links secured).

4. Relationship Management

  • Build long-term relationships with webmasters, journalists, bloggers, and influencers.
  • Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices.

5. Reporting & Collaboration

  • Maintain detailed records of outreach efforts in spreadsheets or CRM tools.
  • Collaborate with SEO and content teams to align link-building strategy with broader SEO goals.
  • Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress.

Benefits

We offer a range of perks designed to support both your work and life outside of work:

  • Health, dental, and vision insurance
  • Company-sponsored 401(k) plan with matching
  • Flexible work schedule — work when and where you're most productive, as long as deliverables are met
  • Pet-friendly benefits — reimbursement of up to $500 for adoption fees or vaccinations if you choose to welcome a pet into your life
  • Your choice of equipment to set you up for success (Mac or PC — your call)
  • Team outings and optional social events throughout the year
  • A welcome plant to brighten your workspace

If you're passionate about ethical link building and enjoy creating lasting professional connections, we'd love to hear from you.

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