Marketing: Direct Mail Channel Coordinator

AMBA is seeking a talented Direct Mail Channel Coordinator to join our growing Marketing team We are looking for someone who is strategic, analytical, experienced with direct mail and can thrive in an agile, team-oriented environment.

About AMBA

Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits
• Annual Bonus Program
• Corporate 401k Matching
• Generous time off including vacation days, 10 paid company holidays, and paid parental leave
• Sick time that can be used for both physical and mental wellness days
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events
• Free, confidential counseling and support through our Employee Assistance Program (EAP), available to all employees and their families
• Support & development to cultivate your knowledge and continuing education to support your professional designations
• Business casual dress code
• Hybrid work arrangement 

About the Role

The Direct Mail Channel Coordinator oversees the performance, execution, and strategy of the direct mail channel, ensuring alignment with the company's overall marketing objectives. This role requires hands-on ownership of the full direct mail campaign lifecycle—including proofing, production coordination, version control, and deadline management. 

The Channel Coordinator collaborates with internal teams and external vendors to ensure flawless execution, brand compliance, and on-time delivery of all print marketing assets. We are seeking a highly motivated professional who will shape and scale the direct mail channel into a best-in-class performance engine.

The Day-to-Day

Attention to Detail

• Ensure accuracy and consistency in campaign execution, reporting, and content delivery to maintain brand integrity and compliance.
• Collaborate with content and design teams to produce high-quality, print-ready artwork, or independently update creative files to meet campaign specifications and branding standards.

Campaign Execution & Fulfillment

• Manage end-to-end fulfillment of compliant, and effective direct mail campaigns in a timely manner.
• Track production timelines and ensure each mail drop aligns with the approved calendar.
• Anticipate risks and coordinate with teams and vendors to avoid delays.

Strategy Development

• Design and implement comprehensive marketing strategies for the direct mail channel.
• Execute marketing campaigns by being able to establish regular work streams and project meetings, document and following up on actions/risks identified from the meetings.
• Quickly adapt to changes in channel performance, industry trends, and business priorities, ensuring marketing strategies remain effective.
• Manage channel-specific budgets, ensuring efficient allocation of resources and cost-effectiveness of campaigns.
• Stay informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and growth.

Vendor & Association Relationship Management

• Build and maintain strong relationships with external vendors, industry associations, and partners to optimize marketing efforts and ensure seamless campaign execution.
• Negotiate contracts, manage vendor performance, and collaborate on marketing initiatives to drive business growth.

Cross-Functional Collaboration

• Work closely with sales, product, and analytics teams to ensure alignment of messaging, goals, and initiatives across all touchpoints.
• Negotiates resource requirements with administrative, call center and other communication teams when faced with conflicts in priorities.
• Partner with writers, designers, and external vendors to produce engaging, channel-specific materials that resonate with target audiences.

Performance Management

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of channel strategies and implement improvements to optimize ROI.
• Prepare regular channel performance analyses, offering actionable insights and recommendations to optimize results

Other duties as assigned.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• At least 1 year of experience in marketing, with emphasis in direct mail execution and fulfillment processes preferred. 
• Demonstrated experience managing multi-piece direct mail campaigns from creative development through print production and mail drop.
• Attention to detail, particularly in proofing creative assets, verifying variable data, and ensuring compliance accuracy.
• Understanding direct mail production workflows, including versioning, postal regulations, and print vendor coordination.
• Exceptional communication and project management skills with the ability to prioritize in deadline-driven environments.
• Proficient in Microsoft Outlook and Excel.
• A data-driven mindset with a knack for interpreting analytics to improve results.
• Familiarity with marketing analytics tools (e.g., Google Analytics) and A/B testing techniques.
• Experience managing vendor relationships and collaborating with external and internal stakeholders.

AMBA is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture, attracting top talent with shared values and forming the foundation for a great place to work.

---