Marketing Specialist

New Wave Design is seeking a dynamic and results-driven Marketing Specialist to join our growing team. The Marketing Specialist will play a crucial role in the tactical execution of the company's marketing strategy by driving brand awareness through marketing campaigns, digital content generation, monitoring analytics data, and supporting the overall sales effort. This role requires a blend of creative thinking, analytical skills, and a passion for staying up-to-date with the latest marketing trends and technologies. The position reports to the VP, Sales & Marketing.

Salary Range: $70,100.00-$99,800.00

Please know that the salary information is a general guideline only. NWD considers factors such as (but not limited to) scope and responsibilities for the position candidates' work experience education/training key skills as well as market and business considerations when extending an offer.

Requirements:

Campaign Management:

• Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, industry event, and traditional media
• Support development and management of marketing budgets and campaign timelines.
• Analyze campaign performance and provide recommendations for optimization.

Content Creation:

• Work collaboratively with outside consultants to create engaging and informative content for marketing materials, including website copy, blog posts, social media posts, email newsletters, and marketing collateral.
• Ensure all content aligns with brand guidelines and messaging.
• Manage the backend of the New Wave Design company website via Wordpress, including development of new pages, addition of thought leadership content and managing product pages.

Social Media Management:

• Work internally to develop and implement social media content to increase brand awareness and engagement with current and prospective customers.
• Manage social media accounts, including content creation, scheduling, and community management.
• Monitor social media trends and analytics, specifically LinkedIn. Provide regular briefings to department and company leadership regarding this data.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads and drive conversions.
• Manage email lists and segmentation.
• Analyze email campaign performance and optimize for results.
• Experience with Mailchimp or similar email marketing campaign tools.

Collaboration:

• Collaborate with cross-functional teams, including sales, product management, and engineering to ensure alignment and input to marketing initiatives.
• Work with external vendors and agencies as required.

SEO/SEM:

• Assist with SEO/SEM efforts by regular engagement with outside digital marketing consultants to understand keyword research, content optimization, and monitoring campaign performance.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in a marketing role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, WordPress, Salesforce, Mailchimp, etc.).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Creative and results-oriented mindset.
• Strong knowledge of current social media trends.
• Basic knowledge of SEO/SEM.

Preferred Qualifications:

• Experience in the aerospace and defense Industry.
• Experience with graphic design and AI-enabled productivity tools (e.g., Adobe Creative Suite, Canva).

Physical Parameters:

• Must be able to lift and carry 20 pounds.
• Must have finger and wrist dexterity with repetitive motion

Due to the type of work at our facilities and certain access restrictions, successful applicants must be of a "U.S. Person". The candidate must be able to prove so, with remittance of proper identification supporting so, upon acceptance of employment.

What we offer:

• Medical, dental, and vision insurance
• Four weeks of vacation for all employees
• 9 paid holidays observed annually
• Generous 401(k) plan that includes employer matching funds
• Life insurance and disability coverage
• Birth, adoption, parental leave benefits
• Flexible spending accounts
• Employee Assistance Plan, including up to 10 free counseling sessions
• Voluntary coverages include vision, additional life and accident insurance, and critical illness insurance
• Flexible work schedules

Our commitment to you:

Diversity drives innovation, and inclusion drives success. NWD knows our employees are our greatest asset. With a focus on collaboration, innovation, respect, and a commitment to providing professional development opportunities, work-life balance initiatives, and a fulfilling employee experience, NWD employees can tackle the toughest challenges in our industry as we deliver intelligent computing solutions at the edge. At NWD, you can grow your career and make a meaningful impact.

How to Apply:

Please complete our online application.

New Wave Design anticipates the application window closing approximately 28 days from the date the notice was posted. However, factors such as candidate flow and business necessity may require New Wave Design to shorten or extend the application window.

About New Wave Design:

New Wave Design (NWD) is an industry-leading designer of high-bandwidth, ultra-low latency rugged network hardware and IP cores, serving the Aerospace and Defense market for over 20 years. Our FPGA-based solutions power the future of our clients' most advanced mission processing, electronic warfare, sensor fusion, ISR, test & measurement, and maintenance applications. With a commitment to innovation and excellence, NWD solves the most challenging networking and sensor processing problems with products based on standard form factors, including VPX and XMC, as well as emerging industry standards and custom solutions.