Manager, Integrated Media Planning
1 week ago
Job Description:
The Manager, Integrated Media Planning role is a critical junior/mid-level role for the agency. The Manager works very closely with the team and is tasked with being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional media preferred) and available media research and systems. The Manager helps manage the day to day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.
Responsibilities:
- Experience working on one large account
- Understanding of all media channels and experience coordinating across multiple media disciplines (TV, OLV, OOH, Radio etc)
- Experience with upper funnel media awareness campaigns
- Ability to coordinate with creative agencies on creative assets and accounts needs
- Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
- Helps evaluate timelines and manage day to day deliverables
- Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Managing a large Media Budget and Flowchart
- Drive media channel selection and be forward thinking on new opportunities
Qualifications:
- Bachelor's degree or equivalent experience
- years of total experience
- Relevant media planning and buying experience with specific digital focus
- Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
- 2+ years managing junior team members
The anticipated salary range for this position is $51,000-$83,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit
Location:
New York
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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