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Social Media Manager
2 weeks ago
Job Description
Strategic Digital Performance
At Olomana Loomis ISC, social media isn't just content — it's storytelling with purpose. We're looking for a Social Media Manager who understands how to blend creativity, analytics, and cultural relevance to create work that resonates and performs.
The ideal candidate knows how to craft a brand's voice across platforms, spot emerging trends before they peak, and build authentic communities that move people. If you're equal parts strategist, creator, and analyst — and you love the fast pace of agency life — we'd love to meet you.
Personality, Work Experience & SkillsWe are looking for you if you are:
- A Strategic Thinker – You develop platform-specific strategies that align with business objectives, and you can interpret data to inform decisions and guide content performance.
- Performance-Driven – You know how to measure and optimize social media impact using tools like Meta Business Suite, Google Analytics, and platform-specific insights.
- Digitally Fluent – You understand the relationship between social, paid media, SEO, and web performance. You don't work in silos—you connect the dots.
- Culturally Grounded – You bring sensitivity and insight to local context, especially in Hawai'i. You know that effective storytelling starts with deep listening and respect.
- Collaborative by Nature – You enjoy working with creatives, analysts, and strategists. You give and receive feedback to raise the bar.
- Resourceful and Bold – You experiment, iterate, and act. You're not afraid to pitch new ideas—and you're equally ready to prove their worth.
Strategy & Planning
- Develop and execute social media strategies that align with client goals, audience insights, and platform best practices.
- Build and manage monthly content calendars, ensuring thoughtful sequencing and integration with campaign objectives.
- Stay on top of social trends, competitive shifts, and cultural moments — and translate them into timely opportunities for clients.
Execution & Channel Management
- Publish, schedule, and oversee content across all major platforms.
- Maintain consistent brand voice, tone, and visual integrity for each client.
- Optimize posts for each platform (formatting, captions, hashtags, timing, etc.).
- Manage day-to-day channel operations with accuracy and agility.
Analytics & Optimization
- Track KPIs including reach, engagement, CTR, watch time, and audience growth.
- Prepare performance reports with actionable insights — not just data.
- Test, refine, and evolve content types to continually improve results.
Community Engagement
- Monitor comments, messages, and conversations to foster positive engagement.
- Identify and escalate potential issues; support crisis-related social communications as needed.
- Engage with influencers, partners, and relevant accounts to build authentic community and expand reach.
Collaboration & Leadership
- Work closely with content creators, designers, writers, and video teams to bring ideas to life.
- Partner with account managers and clients for approvals, feedback, and campaign alignment.
- Support paid media efforts by aligning organic content with paid strategies.
Formal Education and Work Experience:
- Experience in paid social media and boosting campaigns
- Skills in social listening, community management, or reputation response
- Minimum Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field
- Experience in paid social media and boosting campaigns
- 7 years of progressive work experience in marketing, communications and public relations
- Work experience in an agency desirable
Technical Skills:
- Detailed command of written English, word choice, tone, grammar, punctuation, spelling
- Demonstrated experience with social media platforms: Facebook, Instagram, Twitter, LinkedIn
- Use of project management systems such Asana and Workamajig
Also Required:
- Keen attention to detail, organization and excellent math and problem solving skills
- Strong interpersonal communication skills
- Both leadership and team player qualities are essential
- Entrepreneurial spirit, youthful energy but mature mindset
- Familiarity of local history, culture and marketplace a must
- Ongoing love of learning highly desirable
- Familiarity with Hawai'i's communities and local nuances
- A background in brand building, media relations, or public affairs
- Parking subsidy or monthly Bus Pass
- 401(k) with Company Match
- Health Insurance coverage (including Acupuncture and Massage) paid by employer
- Group Term Life Insurance
- Supplemental Insurance available
- Flex Spending Accounts (Medical and Dependent Care)
- Year-end performance bonus
- Paid Vacation, Holiday and Sick Pay
- Professional development supported
The screening process includes interviews, written and math tests, reference checks and a background check. If hired, you will be in good company as your colleagues have all gone through the same screening process.
Candidates must be ready to begin work within a month of offer; therefore only candidates currently on island (or en route to return/relocate to Hawaii) will be considered.