Senior Business Strategy Analyst

Responsibilities
About the Team:

TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

The SMB Global Business Operation (GBO) team aims to establish and maintain OKR alignment, project management standards and best practices, ensuring that key strategic directions for Global SMB are executed efficiently. The GBO team works in close collaboration with Sales, Product and Marketing teams together to provide scalable solutions to our clients. We are building a team of self-starters, motivated individuals who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable solving challenging problems, with the solutions to benefit SMB teams across global regions and markets. You will be responsible for defining project goals and scopes, driving clear and efficient communication across diverse functions and regions, continuously optimizing our business solutions for global clients.

About the Role:

We are looking for a data-driven and business-minded Senior Business Strategy Analyst to join TikTok's SMB Ads team. In this role, you will support the strategic growth and operational excellence of our SMB advertising business through data insights, performance tracking, and business modeling.

You will work cross-functionally with product, sales, marketing, and operations teams to build analytical frameworks, track business health, surface actionable insights, and support key decision-making.

Responsibilities:

• Contribute to the design of lead management and growth strategies for SMB advertising, driving analysis and optimization across the full lead lifecycle (acquisition, segmentation, conversion);

• Build and enhance data analytics and monitoring frameworks for lead management, forming scalable methodologies and KPI systems;

• Explore high-value customer attributes and AI application opportunities, supporting strategy implementation and performance evaluation;

• Facilitate cross-functional collaboration between Marketing, Sales, and Data teams to strengthen alignment in acquisition and conversion.

Qualifications
Minimum Qualifications:

• Bachelor's degree or above in Statistics, Data Science, Business Analytics, Economics, or related fields;

• 3+ years of experience in data analytics, BI, or business operations; background in lead management, sales funnel, or advertising;

• Proficient in SQL, with independent modeling and analysis skills;

• Good understanding of AI and intelligent applications (e.g., intent modeling, attribution optimization);

• Strong analytical thinking, business insight, communication, and ownership in a fast-paced environment.

Preferred Qualifications:

• Familiarity with Python/R;

• Excellent communication and cross-functional collaboration skills;

• Self-starter mentality with the ability to thrive in a fast-paced, evolving environment.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

​

Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​

Job Information
【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $ $244889 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​