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Digital Marketing Strategist

4 days ago

Greensboro, North Carolina, United States Beacon Technologies Full time
Digital Marketing Strategist - SEO (Search Engine Optimization) Greensboro

Beacon has an immediate opening for an experienced Digital Marketing Strategist. This role is ideal for a strategic, data-driven marketer with deep SEO expertise and a strong understanding of analytics. Strategists work directly with small- to mid-sized client accounts to understand business objectives, evaluate technical and marketing opportunities, and develop and execute customized digital marketing strategies across SEO, generative search, content, analytics, and development. The goal of this work is to increase visibility, attract qualified traffic, and drive measurable ROI for clients.

Beacon is specifically seeking candidates with experience in both SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) located in the Triad (Greensboro, Winston-Salem, High Point) or Wilmington, NC. Exceptional candidates outside these areas may be considered; however, relocation assistance is not available.

Responsibilities
  • Define and evolve SEO strategy across technical, on-page, content, local, and authority initiatives
  • Prioritize SEO efforts based on impact, effort, and business value
  • Translate SEO performance into business outcomes such as leads, revenue, and visibility
  • Develop strategies for visibility in AI-driven search experiences (Google AI Overviews, generative SERPs, LLM-powered discovery)
  • Guide content, schema, and site structure to improve eligibility for AI-generated answers
  • Monitor changes in search behavior and adapt strategy accordingly
  • Define and maintain measurement frameworks for organic performance (GA4, GSC, event tracking, conversions)
  • Ensure data accuracy, consistency, and proper attribution
  • Analyze performance trends, identify risks and opportunities, and diagnose issues using analytics data
  • Produce concise, insight-driven reporting with clear recommendations
  • Translate complex data into actionable next steps for clients and internal stakeholders
  • Provide strategic direction to SEO, content, analytics, and development teams
  • Communicate strategy clearly and align execution with business goals and KPIs
Requirements
  • 3+ years of experience developing and managing online marketing strategies in a business or consultative environment
  • Advanced knowledge of SEO and Google Analytics, with general familiarity with paid search and social media marketing
  • Strong understanding of how digital marketing integrates with website design and analytics reporting
  • Working knowledge of statistics and applied analytics, with the ability to derive insights and support strategy through data
  • Ability to clearly explain findings and recommendations to non-technical audiences
  • Strong organizational and time management skills with the ability to manage multiple concurrent projects
  • Willingness to travel occasionally for short stays
  • Self-motivated, collaborative, and comfortable working in a fast-paced, team-based environment
  • Strong written and verbal communication skills
  • Proficiency with Microsoft Office (Excel, PowerPoint, Word; Access a plus)
About Beacon & Our Culture

For over 25 years, Beacon has been a nationally recognized, full-service web solutions firm offering web design, digital marketing, and hosting services. We primarily serve higher education, multifamily residential, and retail/wholesale clients across the United States. Beacon is one of the longest-standing Google Analytics Certified Partners and is also recognized locally as a leading managed IT services provider in the Triad. Beacon is a tight-knit team of technical, creative, and marketing professionals who enjoy working together to deliver meaningful results for our customers. We place a strong emphasis on collaboration, craftsmanship, and helping organizations use technology effectively to grow their businesses.

Since 1998, Beacon has intentionally built a work environment that supports both professional growth and work-life balance. We offer a 50/50 hybrid work model, flexible schedules, a casual work environment, health club membership, profit-sharing bonuses, 100% employer-paid insurance (health, dental, vision), a 401(k) with a generous company match, ample PTO, and 10 paid holidays, including a birthday holiday. We also host regular employee meetings and monthly social events to keep everyone connected and informed. Community involvement is a core value at Beacon through our BeaconCares initiative. Our team supports hunger relief efforts, holiday giving programs, United Way fundraising, and Beacon's Weaving Hope mission to build preschools in Rwanda. In addition to competitive compensation, Beacon offers educational and travel opportunities to support continued learning and growth.

Additional Information
  • Competitive salary and full benefits included
  • Interviews scheduled based on qualified resumes only
  • No walk-ins or phone calls
  • No relocation assistance available