Digital Strategy Analyst

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About Metagenics
Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It's why, when we defined Metagenics' Mission, Values, and Vision, we started with our company's own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics' team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First
We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

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The Role
Are you someone who thrives on deciphering data puzzles and crafting strategies that drive results? We're on the lookout for a
Digital Strategy Analyst
to join our team and bring a fresh perspective to our analytics efforts.

As a global VMS brand with ambitious plans for omnichannel growth, we need a
Digital Strategy Analyst
who is curious to the core and is able to present fresh insight clearly and cross-functionally. As a member of our Digital Commerce team, you'll lead the charge in enhancing our digital analytics capabilities, transforming raw data into actionable insights that fuel our marketing and product initiatives. Your analytical prowess and knack for problem-solving will be crucial as you collaborate with our marketing and digital leaders to optimize our performance, fail fast and drive business growth.

As our in-house expert on Google Analytics, Google Ads and Meta Ads (to name a few) we need you to lead with curiosity and be obsessed by customer behavior. We need you to identifying trends and opportunities across multiple data sources and bring the insight to us.

It's not just about crunching numbers… it's about making a real impact. You'll be at the forefront of forecasting, measuring and optimizing our digital campaigns, delivering a true assessment of performance and helping us to fail fast and learn for next time.

If you're ready to take your career to the next level and embark on an exciting new journey in the world of digital analytics, then join us at Metagenics.

Key Responsibilities
What you'll do:

• Partner with our regional Heads of Digital, Heads of Finance, marketing teams and channel leads to understand why performance is favorable or adverse to expectations and dive into the problem-solving.
• As an expert in our internal and external digital reporting tools, this role will support key users to get the most out of the data and to understand the insights within.
• This role will be the subject matter expert for Google Ads and Google Analytics, owning performance reporting
• Prepare business cases for investment in tools and website development, owning the post-implementation analysis.
• Assist with assessing the effectiveness of our media spend and provide recommendations in optimizing cross-channel investment choices in the future.
• Analyze digital campaign performance and customer behavior to identify optimization opportunities, improve ROI, and inform strategic decisions.
• Build and maintain dashboards and reports that translate complex data into clear, actionable insights for marketing, operations, and executive stakeholders
• Develop and refine customer segmentation models to enable personalized marketing across digital channels, leveraging data from CRM, web analytics, and campaign platforms
• Collaborate with global teams to ensure digital strategies are scalable, culturally relevant, and aligned with regional market needs
• Act as a trusted advisor to internal teams, answering data-related questions and guiding digital strategy decisions with a data-first mindset
• You will be ever-interested in customer behavior, helping us to obsess over predicting customer responses to innovation and changing market trends.
• Review promotions through a commercial lens, answering questions around the effectiveness, duration, depth, profitability and reach of acquisition strategies and CRM-led coupons.
• Play a key role in our Weekly Business Reviews (WBRs), quickly answering questions at the start of each week that will drive action and decision-making in the following days.
• Support the Business Intelligence team to develop and enhance our internal Power BI reporting suite and face off to external media agencies and vendors as required to enhance the data we have and how we use it.
• Identify how Artificial Intelligence can help the organization and what opportunities it brings.
• You will demonstrate excellent visualization & storytelling skills, contributing to key projects around customer segmentation and behavior tracking.

You'll Love This Job If You Are

• An excellent communicator and collaborator, delivering the "so what" to various stakeholders.
• Highly analytical and curious, with unparalleled problem-solving skills.
• Capable of thriving in a fast-paced, fast-evolving sales environment, managing multiple priorities.
• Quick to respond and provide solutions to challenges, especially in the digital domain.

Experience/Training/Education
Basic Requirements

• Bachelor's degree required
• 3+ years of analytical skills with strong experience in Omnichannel marketing measurement
• 3-5+ years of statistical analysis and modeling experience within complex analytical projects (e.g.,
• Multivariate Analysis, Clustering, ML techniques)
• Proficiency with SQL, SAS, MS Excel and Power Point required
• Experience working with Google Analytics, Google Ads and Meta Ads required
• Experience with visualization tools like PowerBI and/or Tableau required
• Experience in KPI and diagnostic metrics development required
• Experience in presenting business insights and providing recommendations to business leaders required
• Excellent verbal/written communication skills, attention to detail, and the ability to multi-task

Knowledge Of

• Digital Commerce and Technology:

• In-depth knowledge of current digital finance trends, technologies, and analytics tools

• Expertise in leveraging digital innovations to enhance financial processes and performance

• Market Skills and Analysis:

• Skills in market trend analysis, customer behavior study, and digital metrics interpretation

• Proficiency in strategizing for digital sales growth and global market expansion

• Global Market Awareness:

• Insight into international market dynamics and cultural differences

• Experience in adapting digital strategies to diverse stages of market development

Skills For Success

• Strategic Thinking: Ability to form strategies that align with organizational goals in a changing market environment
• Analytical Proficiency: Skilled in interpreting complex data to inform decision-making and identify market opportunities
• Digital Savvy: Proficient understanding of digital technologies, platforms, and analytics
• Effective Communication: Able to communicate complex ideas effectively across different levels of the organization
• Problem Solving: Innovative problem-solving skills
• Adaptability: Comfort in a fast-paced, evolving environment and adept at managing multiple priorities
• Collaboration: Excellent collaborative skills, with the ability to work effectively with cross-functional teams

Compensation
The current range for this hybrid position
(3 days/week in-office)
based out of Hudson County, NJ is
$95,000/yr to $113,000/yr.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health And Wellness

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products
• Product discount
• Peer to peer recognition programs & more

Learn more about how we help patient live happier and healthier lives here:

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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