Director of Marketing

We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

The following and other duties may be assigned as necessary:  

- Responsible for directing the overall operations and staff of the department including Database, Advertising, Promotions, Social, Entertainment Public Relations, and Casino Marketing. (if #1 marketer; if #2 marketing, choose appropriate departments) Develops, implements and manages operational goals and monitors achievements of performance and profit objectives in all areas of responsibility.

- Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.

- Responsible for assessing, anticipating and reacting to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions. 

- Builds long term relationships with customers to strengthen the brand value.

- Ensures that scheduling is done in an effective and efficient manner to support all marketing initiatives while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.

- Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM.

- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.   

- Ensures coordination with iT to ensure all resources are available to run programs. 

- Expertise with all company Brand programs and systems and provides input to improve Brand direct marketing efforts.

- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM. - Maintains strict confidentiality in all departmental and company matters.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.  

- Bachelor's degree (B.A./B.S.) from an accredited four-year college or university.

- Five years progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.

- Must be proficient in Microsoft applications (Excel, Outlook, Word).

- Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results.

- Proven managerial and critical thinking skills required.

- Must possess excellent employee relations skills. - Good oral and written communication skills must be fluent and literate in English.

- Ability to respond calmly and make rational decisions when required.

- Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.

- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

We've grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer