Senior Associate, Product Marketing Strategist| Retail Bank

Senior Associate, Product Marketing Strategist| Retail Bank

Are you passionate about working on breakthrough marketing campaigns? Capital One is seeking a Marketing Senior Associate to join our dynamic Integrated Strategy team. In this role, you will be a key member of our marketing efforts, assisting with the development of creative and messaging strategies for integrated campaigns. You'll help execute compelling narratives, assist with the learning agenda, and help maintain our brand voice across all channels.

Responsibilities:

As a Senior Associate on the Integrated Strategy team, you will be a key team member assisting with the "why" and the "what" behind our marketing campaigns.

• Assist with Creative Strategy: You'll help gather business objectives and consumer insights into clear creative briefs that are shared with our internal creative teams and external agency partners.
• Support Messaging Strategy: You will help execute clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences.
• Assist with the Learning Agenda: You'll support a test-and-learn mindset, helping to track key questions, and partnering with analytics teams to gather campaign effectiveness results and insights.
• Coordinate Campaign Integration: You will work with cross-functional teams—including Brand, Channel Leads, Product Strategy, and others—to help support a cohesive and seamless customer experience.
• Gather Insights: You'll build knowledge on our customers, the competitive landscape, and market trends, using data and insights to support marketing recommendations and provide updates to the team.

This Associate Should Bring:

• Experience assisting with omni-channel integrated marketing campaigns.
• Strong communication and presentation skills, with the ability to partner with team members and stakeholders.
• Demonstrated ability to help translate data and customer insights into marketing updates and recommendations.
• Experience contributing to insightful creative briefs and supporting the creative development process from concept to execution.
• A collaborative spirit and experience managing tasks for multiple projects in a fast-paced, agile environment.

Basic Qualifications:

• Bachelor's Degree or military experience.
• At least 2 years of experience in marketing, brand strategy, or advertising
• At least 1 year of experience supporting marketing campaigns

Preferred Qualifications:

• 3+ years of marketing experience focusing on brand strategy or campaign development
• Marketing experience in financial services or another heavily regulated industry

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing

Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing

Wilmington, DE: $86,000 - $98,200 for Sr. Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections ; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).