National Account Manager
2 weeks ago
Red's is on a mission to cook food better for people with big things to do. We know we are a good small part of your great big lives, and we take that seriously.
Red's is committed to cooking with fewer and better ingredients for food that tastes better and is better for you and the planet.
We bake our tortillas fresh daily & are always non-GMO, antibiotic-free, & cage-free. We freeze our food at the peak of flavor and freshness which reduces food waste and enables consumers to have a restaurant-quality meal in minutes at home or on the go.
Founded in 2009 by Mike Adair, Red's has grown to become the #1 & fastest growing premium burrito and breakfast sandwich brand. We are relentless innovators who are constantly raising our own bar for our food and how we operate as a team.
We live by our values — with the ambition to build one of the most important food companies, the optimism to tackle each day with a high-bar, and the teamwork that holds us together like melted cheese in a burrito. We care deeply about the impact we make on the world by sweating the details. When you join Red's you become part of a fast-growing, passionate team where real people come together to create something great. If this sounds like the place for you, keep reading
Overview
The Key Account Manager – West Region is responsible for delivering profitable sales and share growth across the Western Region, including mission critical accounts like Albertsons, the Natural Channel, and strong regional players like Raley's, Stater Bros, etc. Direct Responsibility for one of Red's 3 main Distributors will be a critical element of the role. Much of these efforts will be lead through the support and collaboration of a Broker network.
Principal Accountabilities:
Profitable Sales Delivery:
- Fiscal responsibility specifically associated with the development and management of a sound business plan and sales strategy for the Western Region that will enable the attainment of company sales goals and objectives.
- Owning sales targets across full account responsibility, including selling in of core products, innovation, quality merchandising events and growing performance across revenue, share, and margin with effective trade management year over year.
Fostering Retailer, Distributor & Broker Leadership:
- Developing and building effective & productive relationships with the retailers, broker and distributor network to ensure flawless execution and sustained growth. Inspiring these external partners to fight for the Red's All Natural brand as if it was their direct responsibility.
Strategic Sales Planning, Forecasting & Execution:
- Plan, build and execute an annual business plan via the tactical, daily execution of the business.
- Key point of contact for Western Region Broker and Retail Partners for daily operations of the business.
- Analyze business opportunities and provide input into the development of go-to-market plans and activity sets (i.e. new item launches, trade deployment, pack creation, etc).
- Work collaboratively with demand planning to provide annual and ongoing customer forecast for day to day, item-level turns, new item projections, and annual brand plans.
- Analyze and communicate the future and emerging needs for assigned segment so that Red's All Natural is in a position to compete and lead change accordingly.
Cross Functional Collaboration:
- Fostering a power of one spirit with cross functional partners (supply, logistics, marketing, finance, etc) being an active and high contributor of a highly performing team.
- Consistently demonstrating ability to share knowledge and information at different levels of the organization.
- Working well with other cross functional partners, a strong sense of ownership, accountability and ambition in every initiative.
- Passion for great food, ready to make an impact in a company that is committed to cooking food better for people with big things to do
Key Functional skills Knowledge:
- Excellent communication skills – oral, written and listening
- Proven sales planning and forecasting capabilities
- Customer focus & responsiveness
- Ability to work independently and contribute within a team environment
- Influence cross functionally, especially where direct reporting relationship do not exist
- Ability to build trusting relationships and partnerships internally & externally
- Comfortable with ambiguity & change
- High capacity to learn and adapt
Requirements
Qualifications:
- Bachelor's degree in a relevant field
- 5+ years of direct CPG selling & broker leadership experience (prior experience in a CPG company mandatory)
- Highly organized, detail-oriented, and able to manage multiple priorities
Travel:
- up to 50%
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