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Social Media and Data Analyst

9 hours ago

Washington, Washington, D.C., United States DCG Communications Full time
Who We Are

DCG is an award-winning, full-service engagement, digital, research, and data company with over 15 years of experience supporting the military, Veterans, and the American public. DCG strategically researches, plans, executes, and evaluates large-scale, multi-platform outreach initiatives across a wide range of mission-driven issues including human trafficking awareness, mental health stigma reduction, suicide prevention, ending homelessness, Veteran health, transportation safety, small business resources, and public diplomacy, to name a few. Additionally, our research and digital teams employ mixed methods research, Human-Centered Design (HCD), and change management principles to integrate new technologies built around well-researched user journeys.

Position Overview

DCG is seeking a social media and data analytics specialist to support a mission-driven federal client focused on law enforcement, public safety, and national security. This role builds a clear picture of how content performs across web, email, and social platforms and uses those findings to make strategic data driven recommendations to drive practical communication strategy, goals and reach. The candidate must be comfortable working with tools such as Meltwater, GA4, and native platform dashboards, organizing metrics into clear stories for leaders, and recommending specific changes to content, timing, and channel mix. This team also monitors viral trends and online narratives tied to client priorities, flags emerging risks or openings, and helps shape proactive campaigns grounded in real audience behavior.

Location

Remote; the selected candidate will work during DCG's core Eastern Standard Time business hours. Candidates located within the National Capital Region will be given preference given the possibility for ad-hoc, in-person support.

Responsibilities
  • Assist with communication evaluations and provide strategic guidance based on social media, digital, and audience performance metrics.
  • Assist with communication evaluations and provide strategic guidance based on social media, digital, and audience performance metrics.
  • Conduct market research, analyze public perception, and translate findings into actionable recommendations
  • Manage projects from end-to-end, including planning, coordination with subcontractors, schedule management, deliverable tracking, and regular client reporting
  • Organize public relations activities, including news conferences, tours, product launch events, and speaking engagements
  • Create campaigns and partner with business leaders to relay insights, perceptions, and research outcomes to support the communication strategy
  • Develop and deliver customized training sessions and materials on communications, media, or marketing topics for individuals or groups
  • Establish baseline metrics across social platforms, track performance trends, and translate results into recommendations that support mission objectives
  • Track impressions, engagement, and audience behavior to guide content decisions that drive measurable improvement
  • Provide monthly recommendations that directly inform tactical adjustments to strengthen reach and engagement
  • Monitor social trends and viral content early to ensure the client can anticipate conversations and craft timely responses
  • Use analytics tools like GA4 and GovDelivery to connect digital performance with press outcomes and journalist engagement
  • Cross-reference media inquiry data with digital behavior to identify which reporters are interacting with content
  • Analyze audience behavior to inform targeted regional pushes or issue-specific campaigns
Required Qualifications
  • Minimum Education: Bachelor's degree in journalism, communications, public administration, planning, marketing or related field or equivalent experience.
  • Minimum Experience: Minimum 6+ years of related corporate communications/public relations experience; journalism background. Excellent verbal and written communication skills. Experience in project management.
  • Clearance: Must be able to obtain suitability within the Department of Homeland Security
Culture at DCG

DCG boasts a flexible and adaptable culture. We value hardworking, self-motivated, and dedicated team members and are committed to fostering ample opportunities for career advancement. Get a glimpse into our culture here:

  • DCG Life Medium Blog:
  • DCG Life Instagram: @dcglife
Benefits Snapshot
  • A range of comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. The firm covers 60% of the premium cost for employees and all dependents.
  • Generous paid time off including paid federal holidays
  • 401(k) retirement plan
  • Wellness programs and activities, and pre-tax Flexible Spending Accounts (FSA)
  • Paid Family Bonding for new parents, with 50% cost sharing for Short-Term Disability
  • $1,000 family expansion benefit to offset costs often uncovered with medical plans: fertility treatment, adoption, and surrogacy

*Note that the above benefits are available only to full-time employees of DCG*

All qualified applicants will receive due consideration for employment without regard to personal characteristics or membership in any group protected by federal, state, or local law to include Veteran or disability status. DCG does not tolerate discrimination or harassment of any kind in the workplace, and we are committed to fostering a corporate culture that respects and values differences of thought informed by unique experiences.

If you are a person with a disability needing assistance with the application process, please contact.