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Director of Marketing and Communications
2 weeks ago
Reporting to the Deputy Executive Director of the D'Aniello Institute for Veterans and Military Families ( IVMF ), the Director of Marketing & Communications is responsible for leading and executing the IVMF's and the Office of Veteran and Military Affairs ( OVMA ) strategic communications and marketing efforts to advance their respective missions, amplify their impact, and elevate the visibility of their respective programs, research, and/or thought leadership. This includes oversight of internal and external communications, brand management, media relations, digital strategy, content development, and creative direction. The Director serves as the chief architect of the storytelling strategy, ensuring consistency of voice, message, and brand across all platforms and audiences including veterans and military families, the University, funders, partners, policymakers, media, and the broader public. Working in close collaboration with IVMF's and OVMA's leadership and programmatic teams, as well as Syracuse University's central communications offices, the Director develops integrated marketing and communication strategies that align with organizational priorities and strategic initiatives. As a member of the leadership team, the Director of Marketing & Communications contributes to shaping the Institute's and OVMA's overall strategic direction, ensuring that communications and outreach efforts are cohesive, innovative, and results-driven. The Director will also supervise a team of marketing and communication professionals, and external vendors as needed to ensure timely, high-quality execution of campaigns, materials, and initiatives. The role requires strong strategic planning, storytelling, and project management skills, as well as the ability to navigate a dynamic, high-profile nonprofit environment with a national footprint. The ideal candidate will be a collaborative leader and experienced communicator who understands both the art and science of mission-driven marketing and who can position the IVMF and OVMA as a leading national voice in their respective spaces.
Responsibilities
Communications Strategy & Content Development Develop and manage an integrated communications strategy aligned with IVMF's and OVMA's mission, goals, and stakeholder engagement priorities. Direct the creation, curation, and distribution of original content (e.g., newsletters, impact reports, media pitches, blogs, video, and social content). Establish and track Key Performance Indicators to track success across communication functions. Oversee digital presence, including website strategy and updates, email marketing, and organic and paid social media. Cultivate media relationships and manage proactive outreach and rapid response communications. Ensure internal communication efforts support organizational cohesion, morale, and clarity around initiatives. Strategic Marketing & Brand Management Lead the development and implementation of a comprehensive marketing strategy that elevates the IVMF and OVMA brand and supports long-term organizational goals. Establish and track Key Performance Indicators to track success across marketing functions. Oversee brand management efforts to ensure consistent voice, messaging, and visual identity across all platforms and communications. Identify opportunities to expand awareness of IVMF and OVMA programs, initiatives, and research among key audiences, including veterans, military families, funders, partners, and the public. Collaborate with program leads and research teams to translate complex ideas and data into compelling narratives and materials. Utilize data and market insights to assess effectiveness and make informed adjustments to marketing plans and priorities. Represent the IVMF and OVMA brands in cross-campus, partner, and public-facing settings. Team Leadership & Operational Oversight Lead, mentor, and manage a high-performing team of marketing and communications professionals and vendors. Develop clear goals, expectations, and development pathways for team members. Oversee project workflows, resourcing, and timelines to ensure quality, timely delivery, and alignment with IVMF priorities. Steward and monitor the marketing and communications budget, ensuring efficient allocation of resources and ROI analysis. Foster a collaborative, creative, and mission-driven work culture. Stakeholder Collaboration & Institutional Alignment Serve as the primary liaison to Syracuse University's central marketing and communications offices. Partner with IVMF leadership, program, and research leads to align messaging and support cross-functional initiatives. Support donor relations, event promotion, and advancement activities through strategic communications and storytelling. Engage key partners, advisory board members, and funders through tailored communication and brand engagement strategies. Other Duties as Assigned.
