Senior Market Analyst

Job Title: Senior Market Analyst

Job ID: ZLSMA25

Job Duties:

ZL Technologies, Inc. in Milpitas, CA is a specialized provider of electronic information governance software for the most demanding large enterprise environments. We are seeking a Senior Market Analyst to deliver market research and oversee lead generation programs to drive qualified leads, optimized for down-funnel conversion.

Job responsibilities and duties include:

•Tasked with a range of deliverables, from day-to-day campaign optimization, and assessment of third-party lead providers

•Analyze external and internal customer data using spreadsheet (Excel) models, statistical analysis tools, and campaign management software tools.

•Create and conduct A/B and Multi-variate tests, analyze results, optimize marketing efforts and provide recommendations.

•Conduct market research to identify market trends and customer preferences through customer feedback, market reports, and social media analytics

•Continuously monitor market trends, competitors' activities, and consumer preferences change to adjust marketing strategies

•Conduct competitive research and analyze benchmarking data

•Deliver internally SWOT analysis presentations to Sales, Marketing, and Product teams

•Analyze trends, patterns and insights by conducting data analysis to have a more informed strategic decision-making process and to optimize campaign reach

•Create analytical insights from our customer and marketing data to drive a more effective go-to-market strategy

•Research competition, investigate benchmarks, and provide suggestions for improvement

•Develop and customize product offering and promotion campaigns to address specific customer needs and preferences

•Strategize and create engaging content to create brand awareness, awareness about new product launch and increase visibility to boost traffic to website and generate more sales

•Track email campaign metrics (delivery, open, click-through rates)

•Work closely with sales and marketing teams to identify opportunities for new client acquisition

•Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments

•Assist in the implementation and facilitation of promotional events

•Work with cross-functional teams to define and prioritize short and long-term campaigns to drive conversions and lead generation

•Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion

•Keep up to date on the latest marketing tools and trends

This position has no direct reports and does not supervise the work of any other employees.

Minimum

Bachelor's degree or higher in Mathematics, Economics, Market Research, or any related field of study and 2 Year(s) of experience in the job offered or in any related position(s) in which

the required experience was gained.

Qualified applicants must also have demonstrable proficiency, skill, experience, and knowledge with the following:

1. Marketing research, statistical or data analysis (2 years)

2. Information Governance space (2 years)

3. B2B marketing

4. Demonstrated ability to gather/mine data, build and run statistical tests and build new models

5. Demonstrated knowledge of analytic and statistical techniques such as multivariate and A/B testing

6. Demonstrated experience working with statistical coding (SAS or R) and data visualization tools

7. Demonstrated knowledge of IG industry (eDiscovery, Compliance, Records Management, Privacy, and Archiving) including competitive market-place

8. Demonstrated ability to analyze marketing data and competitor offerings including technical specifications

9. Demonstrated ability to analyze the functionality and usability of newly developed software available in the market

10.Demonstrated knowledge of CRM programs

Additional Information:

• Job Site: 860 N McCarthy Blvd, St.#100, Milpitas, CA
• Travel: No travel; Work from home (WFH) benefit available
• Apply Here: https://zl-technologies-
• Salary: $ 91,001
• EOE.
• Must be legally authorized to work in the United States without sponsorship

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