Social Media Manager

Company Description

With 60+ franchise locations nationwide, Blue Haven Pools and Spas combine legacy expertise with exclusive proprietary technology, completing thousands of residential and commercial projects annually. Despite strong brand recognition and market position, they represent an exceptional opportunity: a well-capitalized organization with executive commitment to building a comprehensive digital presence from the ground up.

This is a rare chance to architect the complete social ecosystem for a respected brand with established infrastructure, agency partnerships, and the resources to execute at scale.

Role Description

Title: Social Media Manager – National Franchise Network

Location: Remote or Hybrid (Preferred: Palm Beach Gardens, FL)

Reports to: VP of Marketing

Blue Haven Pools and Spas is seeking a Social Media Manager who has successfully built social programs from scratch for multi-location businesses and can demonstrate measurable business impact. This is a high-visibility, high-autonomy role where you will own the entire social strategy for a national franchise network.

What You'll Build

• Comprehensive Social Strategy across Meta, LinkedIn, TikTok, and emerging platforms tailored to both national brand building and local lead generation
• Content Infrastructure including pillars, brand voice guidelines, editorial calendars, and performance measurement frameworks
• HubSpot Social Architecture for centralized publishing, multi-location tracking, lead attribution, and ROI measurement
• Franchise Enablement Systems including playbooks, templates, and guardrails enabling 60+ locations to maintain brand consistency while executing locally relevant content
• Performance Dashboards tracking engagement, conversions, cost per lead, and revenue influence with clear attribution
• Agency Integration partnering with established marketing agency for cohesive campaign execution across channels

Year One Success Metrics

• Establish national social presence generating qualified, attributed leads
• Achieve 80%+ franchise adoption of social playbooks and systems
• Implement HubSpot attribution demonstrating social's measurable influence on revenue
• Deliver top-quartile performance metrics for home services industry benchmarks

QualificationsRequired

• 5+ years managing social media with documented, measurable business outcomes
• Proven experience scaling social programs for multi-location, franchise, or distributed business models
• HubSpot proficiency including social publishing, marketing automation, attribution modeling, and analytics
• Platform expertise across Meta Business Suite, LinkedIn Pages, TikTok For Business, and emerging channels
• Exceptional writing ability for both brand storytelling and performance-driven marketing
• Data-driven approach with demonstrated ROI results and comfort with analytics and reporting
• Paid social campaign experience including budget management and optimization
• Multi-location brand experience with understanding of balancing national consistency and local relevance

Preferred

• Home services, construction, lifestyle, or B2C brand experience
• HubSpot Social Media Marketing Certification
• Experience in franchise or dealer network environments
• Track record launching social programs in industries with long sales cycles

How to Apply

Submit the following to [hiring contact information]:

Required Materials:

• Resume and Cover Letter addressing: Your most successful multi-location social program (include specific metrics and business outcomes)
• Your proposed 90-day approach (strategy, immediate priorities, and quick wins)
• Specific example of social content/campaign that drove qualified leads with measurable conversion
• Work Samples: Links to social accounts you've directly managed
• 3-5 examples of your strongest recent content with performance context
• Salary Expectations

Work Location: Remote