Senior Manager, Marketing Capabilities

1 week ago

Menomonee Falls, Wisconsin, United States Kohl's Full time

This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, you will lead the evolution of Kohl's marketing capabilities by driving both technology strategy and cross-functional process transformation. You will shape and implement tools and systems that unlock personalization and enable a modern, agile marketing organization.

What You'll Do

  • Partner with Kohl's Technology (KT) and business leaders to define and execute the marketing technology and capabilities roadmap, covering content, data, CRM, analytics, personalization, offer management and more
  • Lead process transformation initiatives that modernize how marketing works, streamlining operations, improving decision-making and scaling best practices
  • Drive cross-functional change management efforts to ensure smooth adoption of new tools, processes and workflows
  • Translate business strategy into scalable, tech-enabled processes that support personalization, campaign agility and customer-first marketing
  • Influence and align cross-functional partners through strong relationships and collaborative leadership
  • Prioritize marketing capabilities and process initiatives based on business impact, stakeholder feedback and readiness
  • Facilitate planning, communication and issue resolution across large-scale initiatives, ensuring delivery against marketing and enterprise goals
  • Monitor and assess the performance of implemented capabilities and processes, iterating as needed to drive ongoing value
  • Manage and develop a high-performing team, coaching talent, fostering innovation and expanding team capacity
  • Serve as a thought partner to senior leaders, contributing strategic insight and surfacing opportunities for operational transformation
  • Additional tasks may be assigned

What Skills You Have

Required

  • Bachelor's degree
  • 6+ years of experience in marketing, marketing technology or process transformation roles
  • Deep understanding of MarTech ecosystems and how to design integrated, scalable capabilities
  • Strong program management skills with the ability to manage multiple workstreams and competing priorities

Preferred

  • Experience leading both MarTech and operational transformation initiatives
  • Familiarity with platforms such as CDPs, CRM, Workforce Management, Content Creation and Automation

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