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Product Content Lead – CONTRACT ONSITE
1 day ago
Job Description
As a Global Product Content Lead, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
- Contributing to and executing the annual product content plan. Position will understand the overall annual marketing plan and determine best strategies to deliver results on time and on budget.
- Collaborating with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans that build on relevant product content to help drive customers through the decision journey.
- Leading NPI (New Product Introduction) collateral and content development with internal and external creative agencies.
- Developing/optimizing and approving content for product grouping (Base-Variant). This individual is knowledgeable in B2B product launches and content needed to support global distribution.
- Ensures that global content is handed over to appropriate internal teams to be linked and loaded and categorized correctly on the website and through channel distribution partners.
- Works cross functionally to help influence and optimize applicable Product Content Health metrics.
- Ensures library content is relevant, effective, optimized for designated portfolio. Communicates and collaborates with global portfolio lead, and area portfolio leads and activation planners.
- Leads complex projects while collaborating with cross functional teams on key functional areas.
- Manages and creates winning product content for both internal and external audiences.
- Drives brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.
- Ensures marketing content is aligned with 3M brand identity.
- Works closely with demand generation lead and subject matter experts (UX lead) to ensure product content is aligned to campaign or customer/segment solution content across every stage of their journey.
Skills
- Strong writing skills
- High level of attention to details
- Experience producing results in a large, matrixed, global company
- Proactive approach
- Excellent project management skills
- Prior experience with project management, account management, or similar role.
Additional qualifications that could help you succeed even further in this role include:
- Get it done mentality – takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role
- Win together – collaborating and establishing multi-functional teams across structures dedicated to driving marketing activities
- Content marketing, marketing automation, customer journey mapping experience
- Strong organizational and planning skills
- Thinks outside of functional role
Education
- Minimum of 7 years combined experience in digital marketing or marketing communications, focused on digital
- Bachelor's degree or higher from an accredited university
