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Marketing Specialist
10 hours ago
Overview
We are seeking a driven, creative, and results-oriented Marketing Specialist to help lead the growth of our company's market presence and brand impact. This role plays a key part in shaping and executing marketing strategies that drive awareness, engagement, and revenue. The ideal candidate is both strategic and hands-on—someone who can analyze the market, create compelling campaigns, and continuously optimize performance. If you're excited about helping a growing company expand its reach, we'd love to hear from you.
Key Responsibilities
- Develop, execute, and manage comprehensive digital marketing strategies across multiple channels, including social media, email, website, and e-commerce platforms.
- Strengthen brand awareness and market presence through consistent messaging and creative storytelling.
- Conduct market research to identify customer trends, opportunities for growth, and competitive insights.
- Create high-quality marketing content for websites, blogs, email campaigns, advertisements, and social media.
- Manage and grow social media platforms by creating engaging posts, interacting with followers, and analyzing performance metrics.
- Collaborate with leadership and cross-functional teams to develop promotional campaigns, advertisements, and branded materials.
- Track, analyze, and report on campaign performance using analytics tools, adjusting strategies to maximize ROI.
- Stay current with digital marketing trends, tools, and best practices to keep the company competitive and innovative.
Qualifications & Skills
- Strong understanding of digital marketing, including social media marketing, email marketing, advertising strategies, and performance marketing.
- Excellent written communication skills with the ability to create persuasive, audience-focused content.
- Analytical mindset with strong research skills to inform data-driven decisions.
- Experience working with e-commerce platforms is a plus.
- Self-motivated with the ability to manage multiple projects while collaborating effectively with a team.
- Creative thinker with a growth-oriented mindset and attention to detail.
Experience
- Proven experience in digital marketing or a related field, with examples or a portfolio of successful campaigns preferred.
- Demonstrated ability to contribute to brand growth, lead initiatives, and improve market presence through marketing efforts.
Why Join Us?
Join a growing organization where your ideas, creativity, and leadership will directly impact the company's success. This is an opportunity to help shape our marketing direction, expand our reach, and elevate our brand through innovative strategies.
Job Type: Full-time
Pay: $60, $74,285.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person